With the meta-universe concept taking off last year, VR/AR devices have made rapid progress.
Today, with the development of VR/AR technology, the industry is exploding in terms of its size and diversity, with applications expanding from traditional manufacturing, education, medical surgeries, and healthcare to media and publishing.
Seeing VR/AR as a major innovative form of media will provide more opportunities for growth in terms of content creation, storytelling and audience engagement. Currently, most of the AR media (content) is able to share videos on YouTube, Vimeo, and WebVR with a first-person perspective, going to provide a 360-degree panoramic video experience that can be enjoyed with just a click of the mouse.
Hangzhou Asian Games fully integrates VR/AR technology
Recently, the 19th Asian Games in Hangzhou entered the countdown, the sports atmosphere has long been pulled full. It is reported that this Asian Games will be held from September 23 to October 8, 2023, which is also following the 1990 Beijing Asian Games, the 2010 Guangzhou Asian Games, China’s third time to host Asia’s highest international comprehensive sports events.
As the comprehensive event with the highest attention this year, the organizers of this year’s Asian Games have made great efforts in order to enhance the audience’s viewing experience. In addition to intense competition and exciting performances, the event will also showcase a variety of cutting-edge technology, including AR/VR technology will be fully integrated into all aspects of the Asian Games.
For example, in terms of AR, the Hangzhou Asian Games launched the world’s first “Asian Games AR service platform” that supports ultra-high concurrency in a large space to enhance the audience’s viewing experience. Among them, “AR mascot welcome show” and “Voice of the Asian Games” present the audience with multi-interesting interactive ways to increase the atmosphere of the Smart Asian Games. AR Navigation” provides a one-stop navigation service for indoor venues, projecting virtual logos onto real scenes through cell phone cameras to help viewers find their destinations quickly and accurately.
The application layer under the technology iteration may have greater potential to drive the industry-wide production revolution, open up the growth space, and promote the construction of the meta-universe ecosystem in the long term. Overseas, it was reported that in honor of the 39th anniversary of the Video Music Awards, Snapchat (SNAP) announced that it has partnered with MTV to offer new augmented reality graphics that allow users to vote for specific music categories. The entertainment brand will also utilize Snap’s camera suite to provide AR-based effects during the awards show.
Meanwhile, on the domestic front, the trend on the policy end is further clarified, and the support policies for the meta-universe and VR/AR industry around the world continue to increase. This allows brands and head enterprises to explore new display technologies, create high-performance and cost-effective components, and build a future industrial curatorial high ground.
WiMi Leads AR Technology Innovation
Data show that, all along, WiMi Hologram Cloud Inc.(NASDAQ: WIMI) has been at the forefront of the industry in the layout of emerging industries. In recent years, due to policy support, infrastructure support and application scene expansion and other aspects of favorable, micro-US holography clear focus on the direction of development, from VR/AR, Web3.0, meta-universe, to the blockchain, the AI field is developing rapidly, VR/AR market space is also accelerating the opening, and actively promote industrial innovation, is to promote education, science and technology, talent advantages into industrial advantages.
WiMi, as a manufacturer that has been deeply cultivating in the industry for several years, has long realized a full-system layout of AR/VR core technology, and ranks among the international first-class AR augmented reality comprehensive service providers in the field, and has established cooperative relationships with a number of well-known enterprises, with strong technological strength as well as a large number of successful cases. In response to the national development strategy, WiMi actively promotes the development of the company’s digital transformation and establishes long-term strategic partnerships with customers to carry out business cooperation on AR+Cloud+5G, which plays an important role in playing the immersive experience, interactivity and other aspects.
In the long run, VR/AR immersive technology can bring users closer to each other and better integrated into the virtual world, and can provide different levels of remote companionship, as if the other person is right next to them in the participating users. Moving forward, WiMi will also continue to promote innovative applications using AR as a base in areas such as remote collaboration, training, education, in-vehicle, design and virtual exhibitions. In the future, it will closely focus on the digital economy strategy, adhere to the innovation-driven, forward-looking layout, accelerate the breakthrough of disruptive technologies, stay close to market demand, and focus on exploring and developing new industrial businesses related to science and technology.
Conclusion
In the past two years, the VR/AR industry has once again ushered in a new revitalization, if 2016 is the first year of VR, 2023 is the first year of VR/AR revitalization, with several manufacturers releasing new VR/AR products in succession. It is worth mentioning that after the launch of Apple (AAPL) Vision Pro, Meta (META) will also officially launch its first consumer MR headset Quest 3 in Meta Connect 2023, continuing to promote product iteration and content ecological richness. I look forward to seeing more industry cultivators step out of their comfort zones, explore newer and more technological territories, and use their imaginations to create an open AR/VR world for a win-win future.
