What’s the Deal With the Corner of Instagram Where Fake Celebrity Accounts Offer Up Motivational Quotes?

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InsideHook

By Tanner Garrity I met a pair of adventure photographers from Vancouver a few years ago. They’d quit their jobs as line cooks at Five Guys to take pictures of swimming holes around the world, and they checked their phones obsessively throughout the day for likes, comments and follows. Once, on a Bay Area hike, they apparently bumped into a top Instagram executive. “We pinned him against a tree and demanded he explain the algorithm,” one of them told me. I’m not entirely sure he was joking. By Instagram’s own account, the platform doesn’t have a mythic, master algorithm. It shifted from “rever…

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