It is widely acknowledged that Amazon currently has the best recommendation service in the industry, at least concerning its own range of products and services. The company has also revealed that the service will be available to a wide variety of apps. AWS which is Amazon web services has made its machine learning service which is used for creating individualized recommendations available to a limited group of developers. This service is called Personalize. AWS has said that it provided the same sophisticated recommendation service which is used by Amazon store. This is used for content recommendations, personalized product, tailored search results, and targeted marketing promotions. The availability rollout of personalizing was recently announced by AWS. Places such as Ireland, Oregon, Virginia, Singapore, Ohio, and Tokyo will be the first to have access to this technology. This recommendation service which is one of the best-known apparently is not a master algorithm. The system is a mix of optimizations, algorithms, and data which is customized for each use case.
Promotions and recommendations
In order to be able to use this personalization-as-a-service, it will be required that a publisher initiates an activity stream from an application. This can include things such as signups, products, page views or purchase history as well as information on the various recommended products. This can be things such as articles, songs or videos. It is also possible to include additional user info such as geographic data as well as current demographics. This will then result in a situation where the service selects the best available algorithms. Thereafter it will train a personalized machine learning model which has been designed for the data. The system will then manage and host the model because it provides the recommendations which are provided through an API call. It is possible for application owners to control the service by making use of the AWS console. Furthermore, users are only paying for the actual amount of services used and there is no upfront fees or minimums.
How the system is used?
They are several possible ways to utilize the system and this would include recommendations to individual users of video streaming websites. This will be based on past demographics and also viewing habits. Personalize was tested by the company Cloud Infrastructure who has indicated that it requires only three days to implement the service even if a company has no previous experience of machine learning or artificial intelligence. There are many things which can benefit from the recommendation service such as ranking search results by looking at past interactions with a user. There are also the benefits of a personalized search. It is entirely possible to personalize search results by looking at the things which have recently interested shoppers. It is possible to analyze preferences and the purchase history of consumers. There are many companies which have previously made use of similarity or popularity models as well as rule-based rankings but with this new system, it is now possible to find the patterns by making use of machine learning. Another purpose for the design of Personalize is to guide the most relevant marketing promotions. The system is able to send the most appropriate mobile app notifications based on buying habits and location. It can also select the most effective deals for individual customers.