Apple CEO Tim Cook said that AR (augmented reality) technology has a profound impact on AR and not on people’s lives, he said in an interview. AR is a mixture of digital content and the real world. For example: Before buying furniture, use your phone and camera to put the virtual furniture in your home and you can see it like.
Cook has been very optimistic about AR technology over the years, and he believes that AR can not only strengthen the connection with people, but also have greater application potential than VR. Now, both the iPhone and the iPad can use the corresponding AR features, and the industry has repeatedly rumored that Apple will release an AR / VR headset soon. As for AR glasses, some professionals believe that Apple may launch in 2023, while Apple analyst Guo Ming thinks it is more likely in 2025.
Multiple factors determine that the future high growth of VR / AR is still expected
After the ups and downs of the bud and trough periods, the VR / AR (Virtual Reality virtual reality, Augmented Reality augmented reality) track will recover starting from 2021, based on the hot spots of the industry giants. In 2022, the industry heat continues, and a number of manufacturers have released new products and announced financing trends. In terms of industry development, data from Tianeye shows that in 2022,47 enterprises with business scope or enterprise name including VR or AR will have a new round of financing dynamics.
In terms of shipments, the VR / AR industry has ushered in rapid development. According to the VR / AR Industry Development Report in the first half of 2022, the global VR headset shipments in the first half of 2022 are about 6.84 million units; and the AR glasses shipments in the first half of 2022 are about 296,000 units. Meanwhile, at the same time, according to the latest report of IDC, a third-party market research firm, the global AR / VR equipment shipments in 2021 reached 11.23 million units, with a year-on-year growth rate of 92.1%. It is expected that in 2022, the global VR headset shipments will be 15.2,73 million units, with a year-on-year growth of 43.6%. Clearly, shipments of AR / VR devices are in a stage of rapid growth and the market is expanding.
With the promotion of the industry heat, the Internet big factories are actively adjusting the layout. On September 22, VR brand PICO, acquired by ByteDance, held a global new product launch and officially launch new PICO 4 products for Europe, the United States, Japan, South Korea and Southeast Asia. In addition, the explosion of Metaverse concept and META Quest 2 shipments surge have stimulated the speed of Internet technology giants to layout VR / AR, and on the other hand, it has also accelerated the landing of VR / AR terminal scene.
WiMi Hologram Cloud is the focus of the market
Standing at the crossroads of the opportunities of The Times, the multiple driving forces of technology and demand will surely give birth to a number of excellent enterprises with excellent strength and international influence. Innovation and globalization are a must in this emerging trillion-level market, too. At present, with the rise of AR / VR market, big Internet manufacturers have begun to actively layout. The first share of holographic AR, WiMi Hologram Cloud (NASDAQ: WIMI) has also attracted market attention with its leading advantages in this field, technological hard power, and commercial realization ability.
From the perspective of competitive advantage, WiMi Hologram Cloud has long been firmly established AR business, built a comprehensive layout of research and development team, and worked closely with major research institutes and universities. At present, the WiMi Hologram CloudAR industry chain includes three parts: hardware equipment, tools / platform and application content. Among them, the technical support includes holographic AR, 3D tools, 3D capture, and the AR application content includes advertising, consumer applications, enterprise applications, health, education and other fields. In addition, WiMi Hologram Cloud provides AR / VR advertising and marketing services to advertisers based on AR / VR interactive content, including developing AR / VR service plans for customers, designing AR interactive content, placing AR interactive content, AR, VR interactive content, and optimizing data and feedback.
It is worth noting that AR is also one of the basic technologies of “Metaverse”. As the entry-level hardware of Metaverse, AR is self-evident. At WiMi Hologram Cloud, AR technology is now developing rapidly. At present, AR technology has been widely used in B-end fields such as industry, retail, e-commerce and other fields. Driven by the epidemic, the demand for online entertainment has soared, and WiMi Hologram Cloud consumer AR products are becoming more and more recognized and expected by the market. Driven by the company’s future sustainable Metaverse growth, WiMi Hologram Cloud is in a rapidly developing market that will benefit from Metaverse development, comprehensive AR / VR technology, business synergies, and an experienced management team, becoming the highly supported mainstream driver of “building Metaverse”.
Conclusion
In 2012, the VR / AR industry entered the embryonic stage, but due to the limited landing scenarios, the lack of core technology maturity and other factors, the industry entered a trough period from 2016 to 2019. In 2021, the sales volume of Oculus series products exceeded 10 million yuan to become a landmark event of the industry, and the industry has also entered the consumer level inflection point. Internet giants enter the bureau to promote the ecological improvement of VR / AR ecology. On the other hand, there are popular products in both hardware and content, which promote the substantial recovery of the industry.
In the long run, with the strong promotion of the giant, the hardware device side display, delay, interaction and other aspects gradually improve, the content side continues to expand the application field, and with the gradual maturity of 5G technology, promote computing and rendering cloud, to solve computing power and connection problems, the future prospect of VR / AR is worth looking forward to.
