What Marketers Can Learn from the “Thinking With My D**K” Video on TikTok

Lafayette, Louisiana – March 13, 2022 – A new video from John E. Weatherall III is going viral on social media. Shot during a Mardi Gras parade, the video features resident Steven Barbosa performing a song with explicit lyrics.

While some may find the content of the video offensive, there’s no denying that it’s catchy and authentic. And that’s something that people are responding to. The original video has amassed over 35 million views on TikTok.

So what can marketers learn from the “thinking with my d&^k guy on Tik Tok?” Here are a few key takeaways:

@johneweatherall

#MardiGras #Louisiana #CarnivalSeason

♬ original sound – John Weatherall III

Keep it short and sweet.

The “Thinking With My Di&K” video is only a few seconds long, and that’s something that you should keep in mind when creating your own content. People are busy and don’t have time to watch a long video.

According to a recent study by Wyzowk, 86 percent of marketing professionals use video as a marketing tool. And of those, 73 percent say that they use video primarily because it’s an effective way to communicate with customers and prospects.

So if you want your video to be successful, make sure it’s short and to the point.

“We’ve seen great success with videos that are under 60 seconds,” says BlakSheep Creative owner and lead marketer Clint Sanchez. “People are more likely to watch a shorter video, and they’re also more likely to share it with their friends.”

Be authentic.

The “Thinking With My Di&K” guy is genuine and authentic in his video, and that’s something that people respond to. Don’t try to be something you’re not – just be yourself and let your personality shine through.

Have fun with your content.

The “Thinking With My Di&K” guy is having a good time in his video, which comes across in the final product. If you’re not having fun with your content, it’s going to be pretty obvious to your audience.

“If you’re not having fun with your content, your audience isn’t going to have fun with it either,” says Sanchez. “Be creative, be authentic, and most importantly, have fun with it.”

Keep your audience in mind.

The “Thinking With My Di&K” guy’s video is vulgar and offensive to some people, but it’s also catchy and funny. So it’s important to remember that not everyone will appreciate your content.

“We see it far too often,” says BlakSheep Creative’s Alec Daniel. “People create content that’s geared towards their friends and family, and they completely forget about their audience. As a marketer, it’s important to remember that not everyone is going to like your content.”

Consider your timing.

The “Thinking With My Di&K” guy’s video went viral just in time for Mardi Gras, and that’s no coincidence. Timing is everything when it comes to content marketing.

“Traditionally, people think of Mardi Gras content as being digested by Louisiana residents,” says Sanchez. “But the ‘Thinking With My Di&K’ video proves that there’s a national and international appetite for Mardi Gras content.”

You can’t force it.

The “Thinking With My Di&K” guy didn’t try to force his video to go viral – it just happened organically. So don’t put too much pressure on yourself to create a viral hit. Just focus on creating quality content, and the rest will fall into place.

You Need Something Catchy

If you want your content to go viral, you need something catchy and easy to remember. The “Thinking With My Di&K” guy’s song is an excellent example of this. If you can come up with a clever headline or a funny slogan, you’re off to a good start.

Have Fun With It

When it comes to content marketing, it’s important to have fun with it. The “Thinking With My Di&K” guy is having a good time in his video, which comes across in the final product. If you’re not having fun with your content, it’s going to be pretty obvious to your audience.

“Unless your brand persona is a total drag, have some fun with your content,” says Daniel. “Your audience will appreciate it. And so will your team.”

The Bottom Line

Looking at the “Thinking With My D**k” video on TikTok, it’s easy to see why it’s gone viral. It’s catchy, authentic, and, most importantly, it’s fun. Marketers can learn a lot from this video and apply these same principles to their own content. So don’t be afraid to have some fun with your marketing – it may just be the key to success.

If you’re looking to create content that will grab people’s attention, these are some good tips to keep in mind. And if you need help, don’t hesitate to contact us. We can help you come up with ideas, write copy, and more.  Check out BlakSheep Creative’s digital marketing services page to learn how they can help.