What Is the Difference Between SEO and Local SEO

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Do you run a local business? Are you looking for ways to improve your visibility online? If so, you need to understand the difference between SEO and local SEO. In this post, we will discuss the key differences between these two types of SEO and provide tips on how you can improve your local SEO strategy.

SEO (Search Engine Optimisation) is the process of optimising a website for Google search. Doing this results in higher web traffic levels and improves the site’s visibility. On the other hand, local SEO optimises a website for local search results. Optimising a website this way means that if someone searches for a specific product or service in their city, your website will be more likely to appear in the search results.

Your business could be missing out on prospective customers in your locale if you do not optimise for local SEO. 

If your brick and mortar business operates in multiple locations and does not have one particularly large, bustling local and customer base, targeting local SEO may not perform as well for your brand. Nevertheless, it pays for your brand to be visible when users search for your business in the different areas your outlets are located.

How do you know if your campaign targets one or the other? You could ask guidance from an established SEO agency as well as take note of key differences between these two approaches.

The Difference Between SEO and Local SEO

There are several key differences between SEO and local SEO:

The focus: while both types of SEO aim to improve visibility, SEO is focused on organic (non-paid) search results, while local SEO focuses on paid and organic search results.

The keywords: The keywords used in SEO are general terms that relate to your industry, while the keywords used in local SEO are more specific and link to your city or region.

The competition: Because SEO is a more general practice, there is more competition for ranking in organic search results. On the other hand, local SEO can be less competitive as fewer businesses often compete for the exact local keywords.

In improving your visibility online, you need to understand the difference between these types of SEO and develop a strategy that includes both. The main difference is that local SEO focuses on optimising a website for specific geographical locations.

Here are a few tips to get you started:

Research your keywords: ensure you use relevant keywords in your website content, titles, and descriptions. You can use tools like Google Keyword Planner to help you find the right keywords for your business.

Optimise your website: ensure your website is mobile-friendly and easy to navigate. Include your location in your titles and tags, and include maps and contact information on your website.

Build local citations: list your business in online directories like Google My Business, Yelp, and Bing Places. Ensure all of your information is accurate and up-to-date.

Local SEO and Your Business

There is little argument in the idea that SEO can positively impact businesses of all sizes. At a juncture when it’s plenty clear how ecommerce is the way forward, tech companies and retail brands alike have to tap into this digital strategy. However, some businesses can benefit more from a local approach than a general one.

Still, the fact remains that it is nearly impossible for both traditional and local SEO not to overlap each other. In fact, if done correctly, your current SEO efforts may already be giving your local SEO a boost and vice versa. As long as you have a solid SEO plan in place, it will only need some tweaks to have it attract qualified local traffic.

By following these tips, you can improve your visibility online and attract more potential customers to your business. Do you have any questions about the difference between SEO and local SEO? 

(Photo by Catarina Sousa from Pexels)