What Is Market Share? Definition, Explanation & Examples

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The Street

By TheStreet Staff What Does Market Share Mean? Market share refers to the percentage of an industry’s sales that belong to a particular company. In other words, market share is a single company’s “share” of an entire industry’s revenue—its slice of the pie, so to speak. The company with the largest market share in a particular industry or product category is known as the market leader. Companies gain and lose market share all the time, and some invest considerable marketing resources in attempts to siphon market share away from competitors. Think about internet or cell phone service, for inst…

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