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Web Analytics Tools Used by Marketing Experts

Every second, we collect data about our users and their activities on a website. Unfortunately, storing this data without the proper tools and techniques is very difficult. Various web analytics tools can help you analyze the data you collect on a website. For instance, they can provide you with a variety of useful statistics, such as the number of people who visited your site and the length of time they stayed.

Web analytics tools can help you monitor the activities of your website’s users. They can also help you analyze the data that you collect. Although Google Analytics is a free and robust tool, plenty of other alternatives can help you improve the performance of your website.

In this article, we’ll talk about the best digital marketing tools that are designed to help you improve the efficiency of your marketing efforts. I’ve compiled a list so you can easily understand which is right for you. It’s important that you thoroughly understand what they can do.

Before you start using a web analytics tool, it’s important that you thoroughly study its pros and cons. These tools will help you analyze the data you collect on various digital marketing topics. You’ll be able to find a variety of free and paid tools that can help you create effective marketing campaigns.

Traffic (clickstream) analytics tools

Due to the availability of free and fully functional tools, web analytics tools are quickly becoming the most popular type of digital marketing software. They can provide you with a variety of valuable statistics, such as the number of people who visited your site and the length of time they stayed.

Finteza provides the exact percentage of high-quality and inferior-quality traffic from various channels to your website. It’s a tool that’s very useful for advertising buyers as it allows them to monitor the performance of their web pages and improve their efficiency. The tool also analyzes and systematizes a huge amount of data related to your website’s user actions, such as the type of software used, the number of people who visited your site, and the length of time they stayed.

Page analytics report sample via finteza.com

I like Finteza for one main reason: It places the quality of your site traffic before quantity. You may have 100,000 visitors every month, but what if they are all from bots? With Finteza, you can analyze website traffic in real-time and detect bot traffic.” — Shane Barker, a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

Email marketing services

Email marketing is commonly used for various forms of marketing, such as sales letters, auto-responders, and newsletters. By 2025, more than 376 billion emails will be sent and received around the globe per day, according to Statista.

Most email marketing platforms allow you to track the performance of your campaigns and provide you with various data points related to the open rates and clicks on links.

One of the most popular email marketing software platforms is Sendinblue, which provides its users with a complete marketing toolkit. It includes a variety of features that can help them create effective marketing campaigns. Some of these include email segmentation, automatic send time optimization, and personalized content. Its drag-and-drop email editor is additionally very useful for creating great emails.

Sendinblue email editor — credit: themiesle.com
“What comes next is an in-depth look at what Sendinblue has to offer, what its features are, how much it costs, how it compares to the competition, and who should get it. We speak from experience, as Sendinblue has been our main email marketing tool for a couple of years now.”KAROL K, Head content crafter, and WordPress figure-outer lead Themeisle’s team of writers.

 

Social media monitoring tools

Social media monitoring tools are very useful for businesses to find out what their customers are saying about their brand. They can analyze and monitor various aspects of their industry, such as the Super Bowl ad, the launch of their new mascot, and the customer service issues they’re experiencing. These tools can also provide them with competitive insight by analyzing their audience and how they’re reacting to their competitors.

A nice social media monitoring tool is Brand24, which allows you to keep track of the various mentions of your brand on the Internet. It can also measure the buzz around other products and services in your niche. This tool is very useful for businesses as it allows them to keep up with their competitors and keep them informed about the latest developments in their industry.

Brand24 dashboard — credit: Brand24.com
“Brand24 is my favorite tool for listening to my audience. I run a popular Twitter chat and use Brand24 to see who my most engaged participants are. I also use Brand24 to track the performance of marketing campaigns that I do for brands and for my own business.”Ivana T., DIYMarketing Expert, Marketing Strategist, and Small Business Marketing Advisor

 

Live chat tracking tools

Live chat software is very useful for businesses as it allows them to connect with their potential customers directly on their websites. It can be very useful for conducting a quick survey or talking about a certain topic. The customer satisfaction rate for live chat is 85%, making it a pretty compelling place to start.

Most of these tools can also provide you with valuable customer data for further marketing campaigns.

One of the most popular chat software platforms is Drift, which allows businesses to automate certain aspects of their sales process. It can be very useful for generating leads, converting them into sales, and helping book meetings. Its ability to customize messages for specific audiences is additionally very beneficial for businesses.

Drift service — credit: Drift.com
“Drift is giving us instant access to site visitors and is helping our Inbound sales function create new opportunities based on the website conversations they are having. Additionally, the Drift bot functionality gives us a way to interact with potential prospects while our sales team is offline.”Bobby N., Sr. Marketing Operations Manager.

 

Bottomline

Data is the best friend of every marketer. Without it, they can’t know what works well for their campaigns and how they can focus their efforts on areas of their business that need improvement.

Having the necessary tools to analyze and monitor various aspects of their marketing campaigns can help them make informed decisions. There are numerous marketing analytics tools that you can use to collect and analyze data. The choice is yours!