Wasoko Expands its Transformative B2B E-commerce Model into the Democratic Republic of Congo



In the dynamic landscape of African e-commerce, Wasoko, previously known as Sokowatch, has emerged as a transformative force. This B2B e-commerce enterprise, rooted in innovative technology, has recently unveiled its ambitious plans for expansion into the Democratic Republic of Congo (DRC), capitalizing on its well-established e-commerce hub in neighboring Rwanda.

Founded in 2016, Wasoko has carved a niche for itself by revolutionizing the supply chain for informal retail. The company offers a compelling value proposition: free same-day delivery of essential goods and access to financing for informal retail establishments scattered across the African continent. Through its platform, retailers can seamlessly place orders via SMS or a dedicated mobile app, with the assurance of prompt delivery facilitated by its proprietary logistics network.

Wasoko’s impressive track record speaks volumes—it has facilitated the delivery of more than 2.5 million orders to over 50,000 informal retailers across a diverse array of African nations, including Kenya, Tanzania, Rwanda, Uganda, Ivory Coast, and Senegal. The company received a substantial boost in March of the previous year, securing a substantial US$125 million Series B funding round to fuel its ambitious expansion endeavors.

Hot on the heels of its expansion into Zambia earlier this year, Wasoko has embarked on the next leg of its journey—an expansion into the Democratic Republic of Congo. This strategic move represents the latest phase of Wasoko’s mission: to catalyze significant growth for local businesses throughout the African continent. In this new venture, Wasoko is focusing its efforts on serving small enterprises located in Goma, the capital of the DRC’s North Kivu province. This expansion has been facilitated through the strategic utilization of special cross-border trade zones, a collaborative effort bolstered by the Rwandan government. It aligns with a broader regional economic integration initiative aimed at harmonizing economic activities across borders.

Through this strategic endeavor, Wasoko joins a select cohort of businesses committed to nurturing cross-border trade, contributing substantially to the integration of the Democratic Republic of Congo into the East African Community, where it assumes the role of the newest member nation. In doing so, Wasoko actively participates in fostering economic growth, generating employment opportunities, and advancing sustainable development across the region.

In the words of Wasoko’s Founder and Global CEO, “The DRC presents a substantial market opportunity for Wasoko. Despite a rapidly growing population, nearing 100 million people with increasing purchasing power, the country’s considerable infrastructural challenges have stifled the potential of its e-commerce sector. Nevertheless, through our cross-border logistical prowess, established platform, and extensive product range, we are poised to unlock this potential comprehensively. Our aspiration is to become the foremost leader in the DRC’s B2B e-commerce realm. Moving forward, we eagerly anticipate establishing vital relationships with local stakeholders, aligning our customary customer-centric approach with the distinctive needs of the Congolese populace.”


Wasoko’s strategic foray into the Democratic Republic of Congo marks a significant milestone in the company’s journey to redefine the African e-commerce landscape. With a potent blend of innovative technology, collaborative partnerships, and unwavering dedication to local business growth, Wasoko is on the cusp of introducing a new era of B2B e-commerce in the DRC.

This expansion into the DRC serves as an integral component of Wasoko’s grand vision—an Africa where local businesses flourish, consumers enjoy access to an expansive array of products and services, and regional economic integration takes center stage in driving the continent’s development. As Wasoko continues to replicate its successful model across diverse African regions, the company not only expands its geographical footprint but also rewrites the narrative of e-commerce across the continent, redefining what is possible in the realm of digital commerce.