Volkswagen Revives an Iconic Brand Against Tesla, Ford and GM

Published by
The Street

By Rob Lenihan The German group wants a large share of the market for electric pickups and SUVs Nearly 65 years ago, International Harvester’s manager of engineering told his staff to “design something that would replace the horse.” ‘A Whole New Idea’The company had been building trucks and pickups since 1907 and introduced the Travelall, a truck-based station wagon in 1953. But now International Harvester had set its sights on a competitor for the two-door Jeep CJ 4×4 and in late 1960 the Scout 80 made its debut. Earlier advertising billed the Scout as “a whole new idea in low cost transporta…

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