Vision Pro Boosts XR, Meta/WiMi Commits to Building AR Ecology


Meta executives, including Zuckerberg, are optimistic about the Vision Pro launch, believing that Apple’s headset will “validate their existing business possibilities and attract more consumers.”

The main reason Meta is behind the shift from virtual reality to mixed reality is none other than Apple (AAPL). With Apple’s Vision Pro on sale in the U.S., Meta employees believe that Quest and its software ecosystem will be Apple’s main competitor in the meta-universe and serve a similar role to what Google and Android have done in the smartphone space.

The Vision Pro marks the latest chapter in Apple’s rivalry with Meta, and Meta executives and industry insiders believe that the battle ahead will be focused on the software side of the equation, as they will play a huge role in developing apps that will attract more users.

The project showcases new AR interaction features

Additionally, a recent new project by researchers at Reality Labs, Meta’s XR division, demonstrates a way to interact with the real world through augmented reality (AR). This research not only digitizes real objects in the real world, but also seamlessly erases the real objects that correspond to them after generating the virtual ones.

Reality Labs researchers call this concept “scene responsiveness,” claiming that the approach creates the “visual illusion of virtual actions affecting a physical scene,” and presented their results at the ACM Symposium on User Interface Software and Technology late last year. ACM Symposium on User Interface Software and Technology late last year.

XR market still has room to grow

Apple’s Vision Pro became available for pre-order on January 19th, and pre-order data from the first weekend showed strong initial demand. The global XR industry had experienced more than a decade of development before the Vision Pro hit the market, but the industry hit a bottleneck due to a lack of quality content.

According to Counterpoint Research, “Although the launch of Apple Vision Pro will not immediately change the entire industry landscape, it is certainly an important step forward and may guide the future development direction of the XR industry.

WiMi builds an AR ecosystem

The XR has once again been the talk of the tech industry this year, with everyone waiting for the XR’s ‘iPhone moment’ for the past few years. With Apple’s official entry into the market, the expectation has been brought to a high point. Especially the first batch of Vision Pro sells well, and the heat sales are great, giving the XR industry a very obvious impact.

Data show that the first holographic AR shares WiMi (NASDAQ: WIMI), actively build AR ecosystem, AR industry as a base, accelerate the promotion of the further development of the industrial ecology, and will work with industry partners to seek to build the development of the XR industry. According to reports, WiMi has a special platform for AR to carry out product development and commercialization, and has successively realized the development of several AR and VR products.

At the same time, in hardware manufacturing, software development, content production and channel distribution, WiMi layout is also earlier. In terms of software, WiMi has already possessed considerable technical strength and scale effect, and in terms of content development, it has applied nearly 5,000 pieces of IP project content, and actively landed on advertising, games, video production and other aspects that have also been very mature.

In addition, WiMi released a signal to the outside world, that XR’s R&D pace will be faster, but also will pay more attention to applications, ecological landing and other aspects. An obvious signal is that WiMi will plan to create diversified scenarios including meta-universe scenic spots, meta-universe museums, meta-universe exhibition halls, meta-universe smart classrooms, XR industrial roaming, XR vocational training, XR smart cities, etc., covering the digital industries of culture and museums, consumerism, industry, education, etc., and further exploring the capabilities of XR human-computer interactions and scenarios, to help the users realize the experience of the leap.


Apple’s Vision Pro has officially entered the public, and the XR concept has become more popular. Just as the iPhone and App Store opened up the entire mobile Internet for generations, XR has the potential to disrupt the entire industry.

Of course, Meta and Apple, these international technology giants in the XR application ecological layout earlier, have formed a certain user scale and brand influence, and this aspect of the Chinese enterprises are relatively lack of, can be further borrowed from the compatibility, to bring users a smooth experience, in the liberation of hands at the same time to open up a new way of life.