Unlocking the hidden value of dark data

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IT leaders seeking to derive business value from the data their companies collect face myriad challenges. Perhaps the least understood is the lost opportunity of not making good on data that is created, and often stored, but seldom otherwise interacted with. This so-called “dark data,” named after the dark matter of physics, is information routinely collected in the course of doing business: It’s generated by employees, customers, and business processes. It’s generated as log files by machines, applications, and security systems. It’s documents that must be saved for compliance purposes, and s…

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