Toys and Games Market Key Growth Factors & Challenges, Segmentation & Regional Outlook 2029


Toys and Games Market Overview

As per Maximize Market Research, a global business research and consultancy firm, the total global market for “Toys and Games Market” Size was US$ 417.5 Bn. in 2021 and the market is expected to reach US$ 844.3 Bn. by 2029, at a CAGR of 9.2% through out the forecast period.

Sample Request Link Click Here:

Toys and Games Market Scope and Methodology

The bottom-up approach was used in the report to estimate the Toys and Games Market.  The primary and secondary data sources were used to collect data. The primary source involved interviews with significant market leaders and industry experts including business owners and marketing specialists while secondary sources are a combination of the reviews of the financial and annual reports of top manufacturers. For better information on market penetration, competitive landscape demand analysis, and regional analysis are taken at the local, regional, and global levels. The report presented the PORTER and PESTLE Analysis with the potential impact of micro-economic factors of the Toys and Games market. SWOT analysis is used to identify the threats and weaknesses of the market while PORTER is used to determine the competitive intensity of the industry in the Toys and Games market.

Toys and Games Market Regional Insights

Categorized broadly, the Toys and Games market is segmented across North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. The report comprehensively analyzes factors, market size, growth rate, and regional import-export activities. The regional analysis extends to both local and country levels for a comprehensive examination.

Toys and Games Market Segmentation

In 2021, Electronic Games have a 38% market share by product. Consumer expenditure on video content, virtual reality material, and video game tournaments has dramatically increased as a result of technological advancements. The segment is expanding mostly as a result of the rise of mobile and internet gaming as well as the transition away from digital software delivery. In order to generate leads, provide an engaging gaming experience, and shift the product to a more service-oriented model, several toy manufacturers have substantially invested in the production of content that is focused on their flagship items. These elements are fueling the market’s segment growth.

Through the projection period, games and puzzles are anticipated to expand at a CAGR of 5%. It is anticipated that raising parenting awareness of the puzzle’s advantages  Throughout the projection period, present segments with chances for growth. Through the projected period, these variables are anticipated to fuel the segment.

1. Global Toys and Games Market, by Product (2021-2029)
• Electronic Games
• Dolls
• Games and Puzzles
• Others

2. Global Toys and Games Market, by End Use (2021-2029)
• 0-8 yrs
• 9-15 yrs
• 15 yrs and above

3. Global Toys and Games Market, by Distribution Channel (2021-2029)
• Offline
• Online

For More Information About This Research Please Visit:

Toys and Games Market Key Players

1. Mattel Inc.
2. Hasbro Inc.
3. Lego Group
4. Takara Tomy Co. Ltd
5. Bandai Namco Holdings Inc.
6. Simba-Dickie Group
7. Spin Master Ltd
9. Moose Enterprise Holdings Pty Ltd
10. Tru Kids Inc.
11. Namco Bandai
12. Toy Quest
13. Sanrio Company Ltd.
14. Konami Corporation
15. Integrity Toys, Inc.
16. Jakks Pacific

Key questions answered in the Toys and Games Market are:

  • What is Toys and Games?
  • What was the Toys and Games market size in 2022?
  • What are the different segments of the Toys and Games Market?
  • What growth strategies are the players considering to increase their presence in Toys and Games?
  • What are the upcoming industry applications and trends for the Toys and Games Market?
  • What are the recent industry trends that can be implemented to generate additional revenue streams for the Toys and Games Market?
  • Who are the key players in the Toys and Games market?
  • What segments are covered in the Toys and Games Market?
  • Who are the leading companies and what are their portfolios in Toys and Games Market?

Key Offerings:

  • Past Market Size and Competitive Landscape (2018 to 2022)
  • Past Pricing and price curve by region (2018 to 2022)
  • Market Size, Share, Size & Forecast by different segment | 2023−2029
  • Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
  • Market Segmentation – A detailed analysis by segment with their sub-segments and Region
  • Competitive Landscape – Profiles of selected key players by region from a strategic perspective
    • Competitive landscape – Market Leaders, Market Followers, Regional player
    • Competitive benchmarking of key players by region
  • PESTLE Analysis
  • PORTER’s analysis
  • Value chain and supply chain analysis
  • Legal Aspects of Business by Region
  • Lucrative business opportunities with SWOT analysis
  • Recommendations

About Maximize Market Research:

Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.

Contact Maximize Market Research:


444 West Lake Street, Floor 17,

Chicago, IL, 60606, USA.

+1 800 507 4489

+91 9607365656