“Tough Times, Great PR” book launched by Asia communications veteran Seamus Phan

Asia communications veteran Seamus Phan brings 35 years of publicity and branding experience in an anthology of essays on building brands and gaining publicity in a turbulent world Seamus Phan, principal and chief technology officer of Asia Pacific communications consulting firm McGallen & Bolden Group, has launched a new book, “Tough Times, Great PR – Dot Zen 3.0: Building Brands and Publicity for the 21st Century (ISBN 9780983505822)”, available at online bookstores worldwide. “Tough Times, Great PR” was birthed from Phan’s engagement with clients to continue building their brands through pu…

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