This Is the Simplest Way to Explain the Metaverse

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By Kirk Miller Ask someone today what the metaverse is and you’re bound to get a confused look. Or a wrong answer. That was the conclusion reached earlier this year by the market research firm Ipsus, which conducted a series of surveys to determine what we did and did not know about the so-called “metaverse.” Their results? While nearly two in five (38%) of Americans said they are very or somewhat familiar with the metaverse, there were “significant differences” by age and by the presence of children in the household: It was as high as 53% for those with children, and also 53% of respondents a…

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