The Art of Staging Your Fix and Flip

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In the realm of fix-and-flip real estate, the art of staging is a powerful tool that can make the difference between your property sitting on the market and a swift and lucrative sale. You may think of staging as simply a little decor, but it is so much more than that. The strategic presentation of a property can help buyers get a sense of the life they’ll live there and provide them with a sense of aspiration. 

Understanding the Psychology

Well-presented homes trigger positive emotions in people. It helps them mentally move in and imagine their life in that particular home. By strategically arranging furniture, lighting, and decor, you can appeal to your target market and aim for the price point you want for maximum returns. Before you start, consider the demographics of those you want to appeal to. Is it a family seeking a cozy home or a place for young professionals? 

Emphasizing Key Features 

As well as making a place look pretty and inviting, staging can also be used to highlight a properties USP’s. If your fix-and-flip property benefits from a nice view, beautiful arched doorways, or a feature such as a fireplace, you can utilize staging to ensure the viewer’s eye is drawn immediately to those features. Directing the buyer’s attention to the most attractive parts of the property helps create a lasting positive impression. 

Don’t Get Personal

While staging a house should make it feel homely, it’s important not to go too far. The space should not feel personalized. Opt for neutral colors and simple decor that is likely to appeal to a wide audience. Buyers shouldn’t feel like they’re walking into someone else’s home. It should feel homely, yet be enough of a blank canvas that they can let their imaginations run away with the idea of being in the space.

Strategic Photography

Staging goes beyond the viewing. You’ll also need to stage the property for any photographs that are going to go online. When selling a fix and flip, it’s important to have photos taken by a professional. This ensures the right areas are highlighted, and the space can be shown in the best light. High-quality images help attract more buyers, meaning you’re more likely to get that all-important sale. 

A Multi-Sensory Approach

If you’ve utilized loans for fix and flip projects before, you may be familiar with staging, but have you ever considered taking a multi-sensory approach? People get a feel for a home from more than just visuals. Consider adding some subtle touches such as playing music, or filling the space with an inviting scent. The smell of fresh baked cookies is always popular, or fresh linen. Viewing a home that smells like a home, and not like paint can help buyers to get a feel for it. They are also more likely to remember it as more of their senses have engaged.

Stay Consistent with the Property Style

Lastly, maintaining consistency with your staging is important. Your design choices should look cohesive and harmonious throughout. If you’re fix and flip is a contemporary property, ensure the staging reflects this. If it’s a much older property with retro features, you can be a little more playful as long as it’s consistent and reinforces the property’s identity and selling points. 

In the competitive world of fix and flip real estate, using every tool in your arsenal is important. Understanding the psychology and the impact that staging can have, will help you to accelerate your success. This is more than decor; it’s a chance to appeal to and engage potential buyers on a deeper level. Creating a vision through strategic staging is sure to create one that buyers cannot resist.