‘Target on its back:’ How Tesla’s woes could benefit competitors like GM, Ford

Published by
The Detroit News

After Tesla Inc.’s shares closed their worst year ever, they continued to fall Thursday — a clear signal of investor concerns swirling around the leading electric-vehicle maker even as competitors like General Motors Co. and Ford Motor Co. look to steal some of its business in 2023. Tesla’s challenges are myriad: Gloomy macroeconomic conditions. Signs of softening demand. Headwinds in China, a key market for Tesla and EV sales broadly. Increasing scrutiny of its promises around the capabilities of Tesla’s advanced driver assistance system. An aging product lineup. An EV market that promises to…

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