Based on the most recent industry analysis conducted by Fact.MR, the global tahini market is valued at approximately USD 2.04 billion in the year 2023. Projections indicate that the market is on an upward trajectory, with an anticipated value of USD 3.69 billion expected by the year 2033. Notably, global sales of tahini are forecasted to experience a steady growth, with a Compound Annual Growth Rate (CAGR) of 6.1% from 2023 to 2033.
Tahini is a paste that derives from the mashing of sesame seeds and holds a significant place in Mediterranean and Middle Eastern cuisines, commonly found in dishes like hummus and baba ghanoush. Its use also extends to various Asian cuisines, including Japanese miso soup. The increasing adoption of tahini, primarily produced from sesame seeds, in an array of applications such as salads and energy drinks, is expected to have a substantial impact on the growth of this industry.
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Global Tahini Market: Key Highlights
1- Middle East and Africa (MEA) region is expected to be the largest and most lucrative region for tahini market with respect to demand, consumption as well as exports to foreign countries. Counties such as Israel, South Africa and other GCC countries are expected to showcase increased demand for tahini, thus contributing to the growth of the MEA tahini market
2- With respect to sesame seed type, hulled sesame seeds are widely used for tahini production as they provide better nutritional content, such as high Vitamin A content. This has pushed the demand for hulled sesame seeds during the assessment period
3- In the product type category, natural tahini is expected to witness significant demand and higher sales by the end of the assessment year as natural tahini provides healthy fats, amino acids, helps in blood pressure regulation, cholesterol regulation, balancing hormones, improve skin health and is a better source of minerals and essential vitamins. The natural tahini segment is estimated to lead the global tahini market during the forecast period
4- Increasing demand for tahini in pastes and spreads in various products such as baba ghanoush, hummus and salads has been observed. With respect to the application area, tahini is widely used in dips and spreads, which is expected to significantly contribute to the growth of the global market
Competitive Landscape
Leading companies are focusing on new developments, product standards, and supply chain management to increase their market revenue. They are concentrating on the introduction of new, high-quality goods with cutting-edge technology. Tahini demand is developing on a worldwide scale, thus businesses with well-known brands are progressively improving their market position by obtaining funding to expand their company operations.
For instance :
- In 2019, Rushdi Food Industries launched “next-gen creamy tahini with better functionality and easier preparation” for ready-to-eat salads and prepared foods.
- In 2022, the Japanese organic food company Clearspring introduced its premium and organic tahini products to the market.
- Sunshine International Foods Inc., a prominent food manufacturer in the United States, offers its Sesame King Tahini products, which are 100% pure, ground tahini pastes, made from the finest sesame seeds. The specialty of the company is that it mechanically hulls all sesame seeds, meaning no chemicals are used during the production process.
- Halwani Bros., a pioneer in food production, manufacturing, and distribution across Saudi Arabia, offers the Al-Nakhla Finest Tahina, along with other formats, including tahini red chili sauce, tahini original sauce, and tahini mustard sauce among others.
Key Segments Covered in Tahini Industry Research:
- By Sesame Seed Type :
- Hulled Tahini
- Unhulled Tahini
- By Product :
- Natural Tahini
- Whole Tahini
- Seasoned Tahini
- Organic Tahini
- By Application :
- Sauces & Soups
- Coffee Substitutes
- Dips & Spreads
- Nuts & Sweets
- Jams, Jellies & Preserves
- Mixed Spices & Seasonings
- Other Applications
- By Distribution Channel :
- Modern Trade
- Conventional Retail
- HoReCa
- Online Stores
- Others
- By Region :
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
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Questionnaire answered in the Market outlook Report of Tahini include:
- What is the key strategy deployed by large players to maximize Tahini Market growth?
- What are the main challenges faced by players in the Tahini market Demand?
- With the advent of technological advancement, how will the Tahini market landscape change over the forecast period?
- What does player bring to the table which is unique as a strategy, and is easy to emulate for new investors in the Tahini market size?
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