Survival Tools Market Insights, Comprehensive Analysis of Major Industry Players 2022–2030

According to a recent analysis by Future Market Insights (FMI), the market for survival gear is expected to grow at a CAGR of 7.7 percent through 2030. In a rapidly changing environment, an increasing sense of self-protection will fuel growth.

Players in the survival tools market, which has had moderate development and penetration into the mainstream market, must identify their target customers and develop strategies (and goods) that are future-proof in order to differentiate themselves from their rivals.

Since January 2020, the COVID-19 epidemic, the Australian bushfires, and the assassination of the Iranian military chief have all increased demand for survival kits.

Key Findings

  • Pocket tools to remain preferred among consumers
  • Manufacturers continue to use stainless steel to develop survival tools
  • Adoption of survival tools to remain prominent in hiking activities
  • Players to invest in multi-brand stores for substantial sales of survival tools
  • North America and Europe to represent most lucrative opportunities for survival tools market players

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“Generation X (Xers) have been a major force behind the market growth for survival equipment in the recent past. The demographic group has virtually turned “survivalism” from a pastime into a way of life. Additionally, Gen Xers value independence and resiliency and are drawn to “survival schools” to learn how to survive on the fundamentals, according to an analyst at FMI.

COVID-19 Impact Survival Tools Market on

The market for survival equipment has been expanding while many sectors struggle to meet revenue goals as various nations worldwide deal with the COVID-19 epidemic. Despite the fact that the survival tools sector was unprepared for a tragedy of this magnitude, the pandemic’s onset has had no impact on sales. After the COVID-19 outbreak, there is a rising need for survival equipment.

In order to be prepared for end-of-the-world scenarios, consumers are increasingly purchasing ropes, first aid kits, and pocket tools. The COVID-19 epidemic has led to a significant shift in consumer behaviour. People are constantly looking for ways to store up on necessities like food, medicine, and survival kits.

Although some areas of the affected nations are beginning to open up, consumers continue to face a shortage of various bits and pieces. In addition, there are doubts about whether lockdown limitations will be further tightened when more regions get exposed to the COVID-19 pandemic’s second wave.

The standards for how manufacturers interact with suppliers and customers have been reset by the COVID-19 slump. The manufacturers of survival tools must reconsider their current operational methods and supply chains as these changes spread across the market landscape.

Survival Tools Market – Competitive Intelligence

The global survival tools market is highly fragmented, with several players racing towards capturing leading value share. In an effort to survive the rising market competition, manufacturers are focusing on new launches and acquisitions, for instance,

  • UST has developed new camping equipment that accent excellent durability and functionality. In addition, the company has started leveraging 100% recyclable packaging to its new offerings, and will phase out conventional packaging.
  • Tender Corporation has acquired Bushwacker Backpack & Supply, which is maker of Counter Assault label of personal-defense items such as bear spray and tools for self-defense and law enforcement.

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Survival Tools Market by Category


  • Shovels
  • Ropes
  • Compasses
  • Pocket Tools
  • Hatchets
  • First Aid Kits


  • Stainless Steel
  • Aluminum
  • Wood
  • Plastic


  • Hiking Activities
  • Hunting and Fishing
  • Camping Activities
  • Other Wilderness Activities

Sales Channel:

  • Supermarkets/ Hypermarkets
  • Multi-Brand Stores
  • Online Retailers
  • Direct Sales
  • Specialty Stores


  • North America
  • Latin America
  • Eastern Europe
  • Western Europe
  • Asia Pacific excluding China & Japan
  • Japan
  • China
  • Middle East & Africa

About FMI

Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.


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