‘Stop trying to be TikTok’: How Instagram’s copycat strategy has backfired with loyal users

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Euronews (English)

A petition to “make Instagram Instagram again” and stop the platform from “trying to be like TikTok” has been signed by nearly 150,000 users fed up with it experimenting with features inspired by its rivals. In recent months, users have been complaining about not being able to see their friends’ posts anymore, while being submerged by ads and suggested content. Many are nostalgic for the times when their Instagram feeds weren’t taken over by Reels, the app’s TikTok-like short video feature. Instagram, which was born in 2010 as a social media platform where you could share hipster-filtered imag…

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