Market Snapshot
The projected term is expected to see a CAGR of more than 7% in the global market for sports apparel (2022 – 2027).
Consumers are being encouraged to include sports and fitness activities into their daily routines due to rising health and self-consciousness, a desire to live active lifestyles, and a desire to appear fit. Consumer interest in participating in outdoor individual sports surged quickly as a result of COVID-19. The market dynamics have changed as a result of the increased participation, increasing the need for sports apparel.
Over the course of the forecast period, the market is anticipated to be driven by women’s increasing participation in both domestic and professional sports and fitness activities. The growing overlap between sports and fashion has expanded the availability of stylish sports apparel, which is projected to further pique women’s enthusiasm. Consumer interest has been piqued by the availability of sports apparel with improved properties like moisture management, temperature control, and other performance-enhancing qualities that reduce discomfort and potential injury, and who have been observed to be willing to pay more for such added benefits.
Sports apparel, also referred to as sportswear or activewear, is clothing used for playing sports or engaging in physical exercise. The majority of sports and physical activities require the use of sport-specific clothing for reasons of convenience, comfort, or safety. Tracksuits, shorts, T-shirts, and polos are examples of sportswear. Swimsuits (for swimming), wet suits (for diving or surfing), ski suits (for skiing), and leotards are examples of specialised clothing (for gymnastics). Trainers, football boots, riding boots, and ice skates are examples of sports footwear. Sportswear can occasionally be worn for casual fashion. People are searching for the greatest choice among the different brands available as the economy and money progress. Because of the constant increase in product demand, the sports products business. Overall, India’s sportswear industry has enormous commercial potential.
Competitive Insights into the Indian Sports Apparel Market
Over the past ten years, a number of clothing companies have made substantial inroads into the Indian sporting industry. Shiv Naresh was created by former athlete RK Singh as a small tailor shop in Delhi. Many athletes, including Vijender Singh and Mary Kom, wear the renowned Shiv Naresh signature on their Indian team shirts, earning it the nickname “Face of Indian Sports.” The company was one of the forerunners of Indian sports wear in the 1970s, and it eventually developed into one of the most recognisable brands in India. It has a traditional insignia that is prominently displayed on the breast and side of the shorts during international and national competitions held in India and throughout the world.
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Global Sports Apparels Market: Major Players
JJB Sports
ASICS
Hanesbrands
Umbro
Gap
Amer Sports
Prada
Quicksilver
Ralph Lauren
VF
Eddie Bauer
Puma
Columbia Sportswear
Under Armour
Lululemon Athletica
ESCADA
Nike
Adidas
Billabong International
Nine West Holdings
Geox
Everlast Worldwide
Global Sports Apparels Market: Types
Men’s Sports Apparel
Women’s Sports Apparel
Kids’ Sports Apparel
Global Sports Apparels Market: Applications
Athlete
Non Athlete
After the COVID-19 pandemic, consumers’ purchasing habits changed.
The new standard and a battleground is athleisure. Athleisure was a huge trend prior to COVID-19, but the pandemic has helped to further blur the lines between work and play, and there is a rising acceptance of casual attire in previously more professional settings. Sports goods companies must rely on their innovation capabilities and market knowledge to compete in this more congested industry as fashion brands quickly enter this space. Athletic items need to have a strong value proposition, emphasise material and design innovation, and leverage sports DNA because the athleisure sector is extremely competitive. The physical activity gap is an opportunity to increase everyone’s access to healthy lifestyles.
