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Sony Honda Mobility Unveil Tesla Challenger at Las Vegas Conference

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The Street

By Rob Lenihan Sony Honda Mobility debuts its Afeela electric vehicle, which it says ‘demonstrates a new relationship between people and mobility.’ Afeela, the electric vehicle developed by Honda and Sony (HNDAF) , made its debut at the Consumer Electronics Show in Las Vegas on Jan. 4. You may be wondering about that name, but Sony Honda Mobility, a joint venture announced last year, said that Afeela represents “feel,” which, the company said “is at the center of the mobility experience.” The name did receive some pushback on social media. “What a laughably terrible name,” one person tweeted. …

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