This one’s simple. If a social media marketing company isn’t posting regularly, how can you trust them to do an excellent job for you? It’s like hiring a personal trainer who never works out. You just wouldn’t do it.
We’re not saying that a social media marketing company must post daily. But they should have some kind of presence, whether it’s on a blog, Facebook, Twitter, or another platform. If they’re not regularly sharing content, it’s a red flag that they’re not really invested in social media marketing.
This article will show you how to find a social media marketing company that genuinely cares about its clients and produces results.
Here are five things to look for when you’re trying to find a social media marketing company that cares about its clients:
1. A Genuine Interest in Your Business
When you talk to a potential social media marketing company, pay attention to how they talk about your business.
Do they seem genuinely interested in what you do?
Any good social media marketing company will want to learn about your business, goals, and target audience before they start working with you. If they’re not asking you questions and trying to understand your business, it’s a red flag that they’re not interested in helping you succeed.
Or are they just trying to sell you on their services?
Unfortunately, there are a lot of social media marketing companies out there that are more interested in selling their services than they are in helping their clients. If a company is pushy about selling you its services before they’ve even had a chance to get to know your business, it’s a red flag that you should move on.
An excellent social media marketing company will want to learn about your business to create a tailored strategy that meets your specific needs.
2. A Results-Driven Approach
A social media marketing company that cares about its clients will be focused on results. They won’t just promise you the world; they’ll deliver tangible results that help you reach your goals.
Before hiring a social media marketing company, make sure you know what kind of results they can achieve. By asking them a few key questions, you can get a better understanding of their capabilities:
What types of results have they achieved for other clients?
As the ancient saying goes, the proof is in the pudding. Any good social media marketing company can show you the results they’ve achieved for other clients.
Don’t just take their word for it; ask for concrete examples. If they cannot provide any, that’s a red flag.
How will they measure the success of your social media marketing campaign?
This topic ties into the next one. What’s the point of investing in social media marketing if you don’t have a way to measure the results?
A good social media marketing company will have a clear plan for measuring the success of your campaign. This could include metrics like engagement rate, reach, or website traffic.
What metrics do they use to track progress?
Never, ever, ever hire a social media marketing company that focuses on likes and follows alone. Those are vanity metrics – statistics that make you feel good but don’t actually mean anything.
A social media marketing company that cares about its clients will focus on metrics that actually matter, like engagement rate, reach, conversions, or website traffic.
3. A Strategic Approach
A social media marketing company that cares about its clients takes a strategic approach to social media marketing. In other words, they don’t just post randomly and hope for the best.
Instead, they create a detailed plan that outlines what needs to be done, when it needs to be done, and how it will help you achieve your goals. This plan will be based on your specific business goals, target audience, and current situation.
They shouldn’t take a shotgun approach but instead set SMART (specific, measurable, achievable, relevant, and time-bound) goals they can assess and adjust along the way.
Here are some SMART vs. Non-SMART examples:
Non-SMART: Increase brand awareness
SMART: Increase brand awareness by X% among our target audience by XYZ date
As you can see, the SMART goal is much more specific, measurable, achievable, relevant, and time-sensitive.
And the only way to measure your ROI (return on investment) is to set SMART goals in the first place.
4. A Tailored Strategy
A social media marketing company that cares about its clients creates a tailored strategy for each individual client.
They don’t just use the same cookie-cutter approach for every single business; they understand that each business is unique and therefore requires a unique approach.
The social media marketing company should start by getting to know your business – your goals, target audience, and current situation. Only then can they create a strategy that’s tailor-made for your business.
5. A Focus on Quality over Quantity
If a social media marketing company can’t answer these questions, it’s time to look elsewhere. A social media marketing company that cares about its clients will be focused on results, not likes and follows.
They’ll also take a strategic approach to social media marketing, with clear goals and a tailored strategy for each individual client. And they’ll always focus on quality over quantity – creating high-quality content that resonates with your target audience.
Keep these five things in mind when looking for a social media marketing company. And if you can find a company that ticks all of these boxes, you’re on your way to social media success.