Sai Karra and the Impact Of Influencer Marketing On The NFT Phenomenon

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In the aftermath of the explosive rise of NFTs, many influencers are noticing the marketing opportunity of a technology that leverages online content and intellectual property. A Non-Fungible Token (or NFT) is a type of digital asset that can be seamlessly bought and sold online which is driving huge advancements in the art and music industries. Recently, NFTs have been dragged into the spotlight of public knowledge by their potential to make thousandfold returns in an only expanding market. This article will explore what NFTs are, before moving onto the ways in which creators and brands can u…

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