The Rich Communication Services (RCS) Messaging Market revenues were estimated at US$ 1.4 Bn in 2021 and is anticipated to grow at a CAGR of 16% from 2022-2032, according to a recently published Future Market Insights report. By the end of 2032, the market is expected to reach a valuation of US$ 8.5 Bn.
Large corporations typically have the resources to operate multiple businesses, including distinct advertising and marketing divisions. Large corporations can easily incorporate emerging technologies into their marketing and advertising strategies as resources and funds are readily available to them.
Rich communication services also aid large enterprise IT and telecommunications teams in their transition to rich content messaging communication methods. Traditional messaging methods in large enterprises or on-campus are incapable of meeting changing messaging and communication needs. As a result, the use of rich communication services in large enterprises is growing at a fast pace, providing a dynamic and flexible approach.
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For instance, Pizza Hut Delivery collaborated with IMImobile Limited to test Rich Communication Services (RCS) Business messaging to share promotional offers with customers, motivated by the pervasiveness of smartphones and a desire to remain at the forefront of technological innovation.
RCS was used to send brand promotion messages to Pizza Hut Delivery customers, which included a company logo and a verification icon with a ‘blue tick.’ Customers who were interested in the deals could then order them through the website. Customers could find contact information for their local Pizza Hut location, as well as T&Cs and opt-out options, by clicking on the Pizza Hut logo.
Key Takeaways from the Market Study
- Global Rich Communication Services (RCS) Messaging Market is estimated to reach a market size of US$ 1.9 Bn by 2022.
- The A2P segment, is expected to account for the highest CAGR rate of 16.1% during the forecast period.
- United States is expected to remain the most dominant market with an absolute dollar growth opportunity of US$ 2.3 Bn during 2022 – 2032.
- The market in US is set to experience the highest CAGR of 15.7% during the forecast period.
“During the projected period, a growing population, surge in smartphone connections, increasing mobile payment users, spurt in retail industry revenues, and use of advanced SMS systems for marketing and customer relationship management can be the key drivers in raising the Rich Communication Services (RCS) Messaging market revenue.” comments a Future Market Insights analyst.
The market is fiercely competitive, where key players are increasingly focused to obtain a competitive advantage. The key companies in the Rich Communication Services (RCS) Messaging Market are focused on R&D to produce innovative technological solutions.
- In July 2021, Verizon and Google announced a partnership that will bring advanced messaging services to Android users in the U.S. via the Messages by Google app. The RCS-based service, which can be accessed directly through Google Messages, provides a more interactive and modern messaging experience.
- In December 2021, BICS Singapore, a wholly-owned subsidiary of the BICS Group, has agreed to purchase 3m Digital Networks Pvt Ltd, a Communications Platform as a Service (CPaaS) specialist, for an undisclosed sum. BICS’ portfolio will be expanded as a result of the acquisition to include AI-enabled voice, multi-channel messaging such as WhatsApp, verification services such as IP messaging and RCS, and advanced analytics services.
- In September 2021, Edgecore Networks and Ecrio, the leading provider of mobile carrier communications and messaging client software, announced the addition of Carrier Voice and Rich Communication Services (RCS) capability to the Edgecore family of Open WIFI-ready Access Points.
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Market Segments Covered in Rich Communication Services (RCS) Messaging Market Analysis
By Communication Type:
- Media & Entertainment
- Travel & Tourism