Retail e-commerce to hit B4tn in 2025

Published by
The Bangkok Post

Theca unveils new members, key trends Thailand’s retail e-commerce market is expected to reach 4 trillion baht in 2025, up from 817 billion this year, while online sales through virtual space, known as meta-commerce, is tipped to be a future trend, says Kulthirath Pakawachkrilers, newly appointed president of the Thai e-Commerce Association (Theca). Meta-commerce is expected to be a new shopping trend in years to come with global investment in the metaverse reaching US$120 billion in 2021, she said. Theca on Thursday unveiled Ms Kulthirath, chief executive and co-founder of Thailand e-Business…

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