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Remarkable innovation from Instagram: New marketing features

A better consumer experience


Consumers are always appreciative when a business or organization is going the extra mile in order to make things easier and simpler for consumers. One example is the new innovative process whereby Instagram allows their members to sell products in the Instagram app. There is still a lot of testing taking place in a closed Beta version of this feature. They are especially looking at the checkout part of the process where they are experimenting with a select number of brands. According to reports from this social media platform, brands with access to this feature can now add an additional button to their product page which would allow users to check out on Instagram. This has been designed to be a simple user interface and when users click on the checkout button they will be provided with the opportunity to configure a wide range of options such as the preferred color and also the size of things seen in the application. Once all of these configurations is complete they can then proceed to the checkout point.

Very simple user interface


There is no need for constantly supplying user data or contact information since shoppers will only be required to supply things such as their shipping address, their billing information, email and other personal information only one time. All of that collected information is then saved with in the application as soon as the customer’s first purchase has been concluded. This allows for a surprisingly simple shopping experience not only for shoppers but it also makes things so much easier for brands who are looking for suitable markets for their products. Notifications will be sent to customers by Instagram in the event that there are chances in their tracking information. The question which is now asked by many people who have observed this latest initiative is how can marketers benefit? The short answer to this question is that social media marketing is expected to benefit from this remarkable initiative. You see there is more to the checkout feature on Instagram than immediately meets the eye because apart from being an Innovative way to make products available on the web it also allows the various brands to effectively analyze exactly how successful their Instagram marketing efforts really are something which has been somewhat of an enigma until now.

Going forward


There are features such as tracking URLs and some other things which can provide marketers with an estimate of the amount of revenue which has been generated through the use of social media posts. Although these things can be helpful they are nevertheless not nearly as effective as the data which marketers is now able to collect when selling directly on a social media networks such as Instagram. Through the use of Instagram it is now entirely possible for retailers to see exactly how many sales have been done from one particular post on Instagram. What this does for the industry is that it completely changes the scope of social media marketing and many people are now taking a particular interest in this matter and they are very curious to see how everything will evolve over time.





Avi Ben Ezra

Avi Ben Ezra is the Chief Technology Officer (CTO) and Cofounder of SnatchBot and SnatchApp (Snatch Group Limited). He leads the Group’s long-term technology vision and is responsible for running all facets of the tech business which includes being the architect of the platforms and UI interfaces. Avi has proven tech track record and 15+ years of demonstrated career success developing tech initiatives of organizations of varying size and scope. Avi possesses in-depth experience in developing digital market places within Fintech and AI.
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