RCN Chicago rebranding as Astound Broadband, joining co-owned regional cable providers under national banner

Published by
Chicago Tribune

There’s a new name in Chicago cable. RCN, a cable and internet provider available to about 1 million homes in Chicago and the suburbs, is rebranding as Astound Broadband, joining co-owned regional services such as Grande, Wave and Digital West under the new national banner. The announcement Wednesday gives New Jersey-based Astound, the sixth largest cable operator in the U.S., more marketing heft as it competes against industry giants like Comcast and AT&T, with a focus on growing its broadband customer base. Customers will see the new name on everything from bills to repair trucks. “Even our …

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