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Prescriptive and Predictive Analytics Market 2022 Growth Analysis and Industry Segmentation

Some of the key factors affecting the market growth are the increasing demand for global consumer goods, the need for comprehensive market analysis, and the increasing demand for cloud-based predictive analytics. However, privacy and security concerns limit market growth.

Predictive analytics is the practice of extracting information from existing data. It helps users determine and understand customer buying behavior and predict future trends for a business. Prescriptive analytics is another branch of advanced analytics that aims to determine the best course of action for a given situation.

Among consumer industries, the retail segment is witnessing significant growth during the forecast period due to increased competition, wide range of product offerings, multiple customer touchpoints and increasing customer complexity enabling retailers to employ analytics. Retail analytics helps businesses target and reach new customers, predict store traffic, and prevent theft and fraud.

Geographically, Asia Pacific is expected to grow with a substantial market share during the forecast period. Global emerging countries like India and China are forming the growth of consumer goods market due to high internet penetration and rapid urbanization.

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Some of the major players in the global Prescriptive and Predictive Analytics Market are Salesforce.com, IBM Corporation, Accenture PLC, Versium Inc., Oracle Corporation, Angoss Software Corporation, TIBCO, SAP SE, Angoss Software, Microsoft Corporation, Alteryx, Infor Inc. , SAS Institute Inc., Zemantis, Teradata Corporation, Tableau and Pegasystems.

Software Systems Covered:
• Customer Relationship Management
• Decision Support Systems
• Fraud Detection Systems
• Data Mining
• Performance
Management Systems • Risk Assessment and Management Systems

Deliveries covered:
• Cloud-based
• On -premises

Types Covered:
• Behavioral Analysis •
Marketing Analysis •
Talent Analysis
• Collection Analysis •
Supply Chain Analysis
• Other Types

Applications covered:
• Finance
• Marketing and Sales
• Manufacturing
• Operations Management
• Supply Chain
Management • Human Resources

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End-use industries covered:
• Healthcare and pharmaceuticals
• Information technology and telecommunications
• Banking, financial services and insurance (BFSI)
• Retail
• Social media and entertainment
• Government and defense
• Industrial
• Other end -use industries

Regions Covered:
• North America
o USA
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East and Africa
o Saudi Arabia
o United Arab Emirates
o Qatar
o South Africa
o Rest of Middle East and Africa

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What our report provides:
– Market share assessments for the segments at regional and country level
– Strategic recommendations for the new entrants in the market
– Market forecasts for at least 9 years for all mentioned segments, sub-segments and the regional markets
– Market trends (drivers, restraints, opportunities, threats, challenges, Investment Opportunities and Recommendations)
– Strategic Analysis: Drivers and Constraints, Product/Technology Analysis, Porter’s Five Forces Analysis, SWOT Analysis, etc.
– Strategic Recommendations in key business segments based on market assessments
– Competitive Landscaping Mapping of key common trends
– Company profiling detailing strategies, financial metrics and recent developments
– Supply chain trends reflecting the latest technological advances