Given that cats are typically solitary animals, cat toys are an essential investment for cat owners. Cats are particularly unusual among pets in that they need toys to keep them engaged and amused both as kittens and as adults.
In the entire pet toys market, cat toys are the second-largest category behind dog toys thanks to a decade of consistent development. The Covid-19 issue, however, has the potential to buck this pattern. Popular cat toy categories include scratchers, interactive toys, balls and plush toys, teasers and wands, plush toys, and catnip tops. The fastest growing category is interactive toys and teasers, which includes mobile apps. concurrently, purchases of
Younger cats and kittens typically require toys that can stimulate their senses and teach them fundamental life skills. Owners of kittens are therefore more prone to choose interactive toys, teasers, and wands. Adult cats, on the other hand, need toys like balls, plush toys, and catnip tops to help them realise their predatory tendencies of chasing and hunting.
Cat Toys Market: Pet Humanization Driving Spending
One of the main drivers of the cat toy business has been the increase in cat owners with many cats.
Along with expanding cat humanization, rising cat ownership in working households has also boosted sales.
The market has also been driven by a growing understanding among cat owners that cats should be provided with toys rather than being encouraged to play with people because doing so increases their propensity for biting and clawing.
Growing awareness about the use of specific toys to train cats has also positively affected the cat toys market since the lack of such awareness was a traditional constraint. Increasing
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Trends in the Cat Toys Market
Growing awareness has led to a tendency for consumers to research into products most suitable for their cats before purchase. There has hence been a thrust by manufacturers towards utility, design and style of cat toys. This has also led to a rise in product innovations as well.
The demand for eco-friendly cat toys has been on the rise as cat owners are increasingly becoming concerned about chemicals that may be detrimental to their cat’s health. This is especially significant in the case of chew toys.
Recent trends in the cat toy market have shown a tendency towards increasing online purchases and purchases through supermarkets. However, purchases through the pet speciality stores has declined. This trend is likely to continue as the fastest growing demographic of cat owners is tech-savvy youngsters and working professionals.
Impact of Covid-19
The cat toy market is likely to suffer because of the Covid-19 pandemic and consequent economic crisis due to two major reasons.
On one hand, increasing concern over health and hygiene may lead to a drop in overall cat adoptions. On the other, reduction is disposable incomes of consumers may cause them to reduce spending on cat toys since cat toys are not seen as a basic requirement like cat food or litter.
Cat toy manufacturers are hence likely to focus their production capabilities on basic, affordable cat toys and reduce their emphasis on novelties to ensure that products are picked up by vendors and end-consumers.
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The cat toys market is a highly fragmented market due to the presence of numerous small players, coupled with intense competition among big players. This fragmentation is likely to increase in the aftermath of Covid-19 as more small players will enter the fray.
Some of the major players in the market include
- Our Pets
- Innovation Pet Petlinks System
- Leaps Bounds.
Global Cat Toys Market: Key Players (this is an indicative list – full list of key players available upon request)
- Ethical Products
- Honest Pet Products
- Innovation Pet.
- Midwest Homes for Pets
- Petstages, Inc
- R2P Pet Ltd.
- Rolf C. Hagen Inc.
- Simply Fido
- Kong Company
- Petsport USA, Inc.
Regions and Countries Analyzed in the Report
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, Rest of LATAM)
- Europe (Germany, U.K., France, Italy, Spain, Poland, Russia, Rest of Europe)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
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