Period Panties Market 2022 Outlook, Current and Future Industry Landscape Analysis 2030

Through the end of 2030, there will be a CAGR of over 16 percent for the market for period panties. The greater convenience compared to other menstrual products, the increase in working women, and the global expansion in female health awareness are important drivers of long-term market growth. Government programmes to promote menstruation health, particularly in developing nations, will be crucial to the expansion of the sector.

“Efforts by manufacturers towards product innovation towards period panty design are anticipated to boost the market for the assessment period. Further, environmental concerns about waste arising from products such as single use pads and tampons will also bolster adoption of period panties in the long-term,” says the FMI study.

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Period Panties Market – Primary Takeaways

Period Panties Market – Growth Factors

  • Design and material innovations including stain resistant and anti-microbial materials are bolstering the adoption of period panties.
  • Higher levels of awareness among women in urban and rural areas about feminine hygiene supports market growth.
  • Environmental concerns over the disposal of conventional menstrual products such as tampons and pads helps to sustain market growth.

Period Panties Market – Major Constraints

  • Lack of awareness about period panties, particularly among women in rural areas is a challenge to market growth.
  • Concerns over the health effects of chemicals in period panty products is holding back adoption.

Expected Impact on Market by Coronavirus Outbreak

The coronavirus pandemic has had a moderate effect on the period panties market. Growth in spending on supplies of essentials including food and medicine products will generate sales opportunities during the crisis.

The outbreak has generated a short-term surge in demand for period panties, as consumers engaged in stockpiling behavior for essential personal care commodities during lockdown restrictions. However, the period panties market players are also facing challenges in terms of supply chain disruptions, and restrictions on international trade, which will have a moderate impact on the market in the near future.

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Competition Landscape

Some of the leading manufacturers participating in the period panties market are Dear Kate Inc., Knixwear, Lunapads International, Modibodi, Flux, Anigan, Clovia, Thinx, Yashram Lifestyle, Fannypants LLC, Pantyprop, Harebrained, Period Panteez, and WUKA among others.

Leading players in the period panties market have been pushing for expanding product portfolios with the aim of incorporating design and material developments in new offerings.

For instance, in April 2020, Proof launched its new line of ultra-light, breathable, leak-proof, period panties, with its patented leak-loc technology including five absorbency levels, in multiple sizes at up to US$ 43. Thinx has launched washable reusable period panties, aimed to provide a long-term alternative to single use pads and tampons in May 2020, with odor control design. Knix in August 2020 launched its Super Leakproof Underwear period panties, which is capable of absorptions equal to 8 tampons.

About FMI

Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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