15 Online Dating Statistics, Facts And Trends

New research and facts about online dating illuminates some astounding facts about the evolution of humans and this particular trend in society. Over the past two decades since the launch of commercial dating websites and online apps like and Tinder, online dating has evolved into what we now know as a multi-billion dollar industry serving lonely hearts across the globe. Whether online dating is used as a means to find a soul mate through a screen or as access for casual hookups, online dating is increasingly becoming a popular pastime for singles in the United States. 


Although online dating was previously reserved for the desperate and lonely as the last attempt to find love, this digitally driven new technology has become a socially acceptable avenue to meet and find new people. The following is an in depth breakdown of the latest research in the new and developing field of online dating.

1.  Are Online Datings Services Benefiting the Cheaters?

7 percent of people in the US use online dating services to cheat on their significant other; however, 19 percent claim that they use dating platforms to develop platonic non-romantic relationships. 

2.  Males participate in Online Dating More than Females

With the world as we know becoming more and more digitized every day, it is no surprise that the online dating industry has become popular across the genders. Studies show that the share of male online daters is significantly higher than female users.

3.  Women Don’t Always Believe in the Power of the Internet 

Evidence suggests women may be more wary of online dating than men; 70 percent of female users have reported never having used a dating website or app in recent years

4.  How Many Americans Really Use Online Dating Applications?

Based on recent findings, by 2025, it is estimated that the number of online dating users will increase from 44.2 million users to approximately 53.3 million users. 

5.  Dating for Love or an Ego Boost 

According to studies, 27 percent of online daters between the ages 18 and 34 reported that they use online dating apps and websites to boost their self-esteem. 

6.  Pocket-Sized Relationships 

People turn to online dating to find future meaningful relationships; however, 48 percent of users said they used online dating as an escape from reality and just for fun. Around 13 percent are just looking for sexual relations

7.  Which People are Online Dating 

A survey suggests that 39 percent of internet users who were single, divorced, or widowed have used online dating apps to meet people through the internet. 

8.  Is the Internet a Safe Space 

Three in ten online daters reported that some users attempted to contact them after saying they were not interested, while 35 percent received a sexually explicit message or image they did not ask for, and 9 percent of users have experienced physical harmful threats through these platforms. 

9.  Successful Relationships Could Develop Through a Screen

54 percent of Americans say that relationships that begin through online dating websites or smartphone apps are likely to be just as successful as those that develop in person. 

10.  The Latest Research Shows Leading Online Dating Services 

A Fee-based online dating usage survey that was conducted indicated that some 44 percent of respondents indicated that Tinder might likely be the most popular service.

11.  The Latest Research Suggests People Pay for Love 

In the 21st century, love might cost a pretty penny. Research shows that, on average, online dating users may be spending up to $50 on smartphone apps and sites to either prove a connection with another user or make sure they get premium matches.

12.  Media Could Affect User Behavior 

Studies show that individuals who consume romantic media predicted a strong endorsement of romantic beliefs and higher ratings of online profile attractiveness, according to an experiment investigating online dating profiles. 

13.  Scientific Based Online Dating 

Studies show that people match online based on genetic information and differences between immune systems. While some are just on dating platforms for a casual meet, others might be trying to find their future forever. An increasing number of dating services like and use biological research and genetic testing to better match prospective partners. 

14.  External Factors may Affect Online Dating User Behavior 

Tinder use and romantic relationship formations show that Tinder users are more likely to form romantic relationships online. Tinder users differ from non-users in terms of personality, mental health, alcohol, and substance abuse characteristics. 

15. Biggest Dating Apps and Dating Sites Globally

  • Tinder ranks as one of the most popular dating sites globally, fueled by matching people through visually based profiles; this platform brings in approximately $1.4 billion annually. 
  •, since 1995 and is driven by a virtual dating mentor that assists matching; this platform has an annual revenue of approximately $2 billion dollars.
  • Eharmony has won awards as the best site for finding stable relationships and brings an annual revenue of approximately $250 million per year. 
  • Bumble may be unusual among dating applications since that empowers women to initiate communication. This site is estimated to have annual revenue of $337 million. 
  • Hinge provides interaction for people to interact beyond the usual chat and is worth approximately $16.1 million per year.
  • JDate is a service exclusively for Jewish singles and brings an annual revenue of approximately $30 million. 
  • ChristianMingle connects the Christian community with finding their forever love; this platform is worth $10 million.
  • Reddit R4R is a subreddit dedicated to connecting users. This is approximately worth $25 million. 
  • Ashley Madison is unique in its field since it is reserved for married individuals looking to have private affairs and has an approximate revenue of $27.4 million dollars. 
  • Sites like (under CEO Brandon Wade) are becoming quite dominant, but are frequently becoming the target of prostitutes soliciting business. EU regulators are attempting to block it from advertising – yet the strong marketing tactics used by adult dating sites (including entertainment site are easily bypassing regulatory affairs. The EU’s “single digital economy” is largely seen as a joke by American entrepreneurs.

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