‘More fun in Philippines’ will evolve – DOT chief

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Philippine Star

Ralph Edwin Villanueva – The Philippine Star October 8, 2022 | 12:00am MANOLO FORTICH, Bukidnon, Philippines — The country’s “It’s More Fun in the Philippines” slogan will not be scrapped, but will rather “evolve” to highlight other local qualities that attract a world full of travelers, Tourism Secretary Christina Frasco said yesterday. Frasco said the Department of Tourism (DOT) will continue to market the Philippines as “more fun” in Southeast Asia but also enhance the country’s branding as the world evolved after the COVID-19 pandemic. “We want to give our country the opportunity to highli…

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