Metaverse has become hot topic. How Apple / Google / WIMI operates the VR / AR field?


When it comes to the metaverse, I don’t have to say that everyone knows that the enthusiasm for the metaverse has never diminished. Although I’ve been calling for metaverse as the future, it’s hard to describe metaverse at the moment. Of course, this can’t stop metaverse’s enthusiasm this is also every concept up, there will always be all kinds of blindly high emotions. And this high mood also brings anxiety to many people, will be driven by the enthusiasm of public opinion, think that they do not participate in the metaverse, may not keep up with the pace of The Times.

And a word that permeates social consciousness, few people understand, and some seemingly strange possibilities: What exactly is a metaverse? Usually have been updated with the latest technology news and developments. Will find the exponential changes in AR and VR over the past few years, and read or write about the many new possibilities for us using this futuristic technique.

When it comes to VR / AR, people usually associate with technological electronic products or powerful visual effects, and advanced AR technology shows the sense of technology most vividly. But you’ve thought about what chemistry will happen when VR / AR collides with metaverse, and what kind of wonderful sparks will happen?


A wonderful spark from metaverse and VR/AR

The trend of the metaverse is coming. According to data from a third-party study this month, global shipments of virtual and augmented reality devices will rise by 141.19 million units in 2022. At the same time, China will also connect with the global trend. Chinese VR / AR shipments are expected to exceed 10.5 million units by the end of next year. It is generally believed in the industry that 10 million units are the critical point of the industry tuyere, breakthrough this critical point, the industry trend will come.

So, driven by VR / AR, can metaverse winds blow up this year?Recently, in a “metaverseXR development online salon” held by the New Media Research Center of Tsinghua University, the participants believed that at present, in the enterprise application market, metaverse has a broader application scenario and greater practical value. On the individual user side, the key to whether metaverse can enter the tuyere is the improvement of the content ecology.

And, for now, the data is so impressive, does it mean that metaverse is flying, driven by VR / AR? In this regard, professor Shenyang of the School of Journalism and Communication of Tsinghua University believes that the metaverse industry should develop rapidly. First of all, the metaverse platform is an open-source square platform. Different devices should follow a unified industry standard, and cannot be separated from each other, otherwise, the whole ecology cannot be coordinated. Second, metaverse platforms should be able to carry a certain degree of computing power and obtain more data, which is very important for industrial applications. From the current situation, in AR and VR mixed applications, MR or XR is a more feasible development path in enterprise-level applications.

At present, the virtual augmented reality applications represented by MR (VR / AR / MA hybrid form) have entered the enterprise production scene, such as film and television shooting, game involvement, cultural and tourism scenes, education, industrial production, agricultural production, etc. For example, in the process of aircraft manufacturing, workers can realize immersive three-dimensional visual production operation by wearing binocular AR equipment, and every link of production can be tracked throughout the whole process without leaving a safety hazard. In addition, in the medical field, the combination of XR technology and the superposition of the virtual and the real can make the operation more accurate (project the vein map on the arm, allowing doctors to find the blood vessels more accurately).

Therefore, the metaverse is also a big temptation for individual players, and the VR / AR function is always people’s favorite. As a result, industry insiders say that whether metaverse, VR / AR, and XR, the business model in this field brings stable users, considerable revenue, abundant money to improve the user experience and bring more users, so the “growth flywheel” appears.

Industry has begun to grow rapidly, with tech giants playing with VR / AR

Since the outbreak of the epidemic, consumers’ dependence on Internet products has increased exponentially, and the VR / AR industry has also entered a stage of rapid growth, ushering in the spring of industrialization development for the second time. In terms of hardware interaction, future products will also iterate step by step and enrich themselves in content and ecology. As major technology companies successively launch related products, the performance of related products will also be continuously improved based on technical support.

Google (GOOG) has acquired Micro LED maker Raxium to provide screens for its AR devices and phones to boost its augmented reality hardware business. The company develops small light-emitting diodes for augmented reality and mixed-reality displays, a signal that Google wants to control more parts in developing hardware products. Google has been developing a headset for more than a decade, but not much.

Google’s acquisition of Raxium followed a series of acquisitions, with rivals Google, Meta, and Snap acquiring technology to develop augmented reality hardware. 和Virtual reality is that augmented reality products can stack digital information on real-world images. Google’s hardware also includes a headset that looks bles a ski mirror, which it plans to release in 2024. The establishment of the “lab” division also shows Google’s renewed interest in immersion hardware, wearables, and other products.

In addition, Apple (AAPL.US) is currently developing an augmented reality headset code-named “N301.”. According to an exclusive report from Tianfeng International analyst Guo Ming, he believes Apple will launch an AR headset in 2022, with apple’s AR headset expected to come with two 4K Micro OLED monitors provided by SONY. Meanwhile, Apple will release its AR contact lenses in 2030, which will bring electronics from the “visible computing” era to the “invisible computing” era.

Social networking giant Meta (FB) is also working on what is called the “Cambria project” after Karl Guttag, AR / VR optics expert Meta will launch this year will come with a zoomable LCD lens. In addition, others argue that Cambria may be the VR prototype Half Dome 3 that Meta has previously shown. And Meta has plans to infiltrate its VR headset called Quest into the Apple ecosystem starting next month.

In addition to the layout of the above three technology giants, there is also the world’s leading holographic AR technology company WIMI Hologram(NASDAQ: WIMI). The company also develops widely in AI, AR, VR, and other fields, and integrates naked eye 3D, VR, AR, visual information computing and processing, 5G, etc., to further put forward the concept of metaverse holographic ecology, and the integrated development of industrial ecology, to promote the vigorous development of metaverse industry trillion-level market. Combining innovation in 5G and AI and industry-leading AR technology, user-centric XR solutions are being launched. It has been widely expanded across VR, AR, and MR applications, providing a more immersive, smarter, and more connected user experience for products in related industries.

To sum up, under the strong promotion of strong market benefits and policies, the global virtual reality market size shows a trend of rapid growth. Whether it is VR, AR, or other new media technologies, technological innovation ultimately benefits the vast majority of consumers. We always believe that it is the tacit consensus of all technology enterprises to let users get a more convenient and comfortable life through intelligent technology.