M&C Saatchi agrees to $390 million takeover by Next Fifteen

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Reuters UK

LONDON (Reuters) -British advertising group M&C Saatchi has agreed a takeover by consultancy Next Fifteen Communications, which it said on Friday represented a better offer than one made by its biggest shareholder. M&C, founded in 1995 by brothers Maurice and Charles Saatchi, has been recovering from a 2019 accounting scandal but last month reported a record annual profit helped by client wins and deepened relationships with the likes of Alphabet’s Google, Uber and TikTok. It has been fighting a takeover attempt by its largest shareholder Vin Murria and this week rejected a deal worth 254 mill…

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