Marketing automation: thriving in a hyper competitive market

Share on facebook
Share on twitter
Share on linkedin

Many marketers and business people are now aware of the fact that marketing automation can really do wonders for any business. The results which are seen after the implementation process has been completed is often significantly better than the advertised product and all of those marketing claims. This is why, in this time where we at SnatchBot worked closely with clients to understand the areas of cost saving and actual ROI’s, measured against customer satisfaction, we have come to realize that there are also certain caveats to be aware of in order to retain competitive advantage.

However, businesses who have entered marketing automation have also seen that this can be a viciously competitive market. What this means is that when a business or marketing organization make it known that they are considering a different MA provider than the current provider is often more than willing to offer sizable discounts. A whole range of opportunities may be accessible to businesses who enter the market. It often happens that they are offered high-level services even though there are only paying for low-level services. Playing one provider against another will mostly result in even better rates especially when long-term contracts are signed.

Additional benefits of MA programs


The average business has many subscriptions to things such as social media, email services, and SEO monitoring systems. All of these subscriptions can cost the business a lot of money. However many marketing automation services already have most of those services included in their basic packages. Therefore when joining an MA service it may be possible to cancel many of those other subscriptions which mean that the cost of your MA program is substantially reduced. A business which is selling products or services may require an extensive sales team to ensure that the business is able to close enough deals. However, an effective MA system is able to take over many of the functions which are normally done by the members of your sales team. Therefore less human resources are required which means that your business can save a lot of money. With a properly implemented MA system, the man hours often required to successfully close a deal can be substantially reduced. Furthermore, MA programs run 24 hours a day and 365 days a year, unlike their human counterparts.

Looking at the cost


When you implement a marketing automation program, it comes with a wide variety of sophisticated features. Those things provide extraordinary benefits which are why MA systems can be expensive. Then there are those businesses who want to go all the way and are looking to implement systems with the most sophisticated features available. This can become costly and the monthly premiums might be high. Even when the business cuts a few corners the system can still cost several hundred dollars a month. To a sizable business that cost may be miniscule and insignificant. However, to a relatively small business, it is certainly something which has to be carefully considered. There needs to be a balance between cost and the expected benefits.

Marketing automation programs are making use of incredibly powerful tools. This allows them to be highly beneficial to any business where they are implemented. In 99% of the cases MA programs more than justify the initial cost of implementation.





Vote of confidence delayed by all-night debate in Czech parliament

Published by DPA The vote of confidence for the new government of Czech Prime Minister Petr Fiala had to be delayed, after an all-night marathon of speeches at the Chamber of Deputies. The session, which started on Wednesday, was interrupted early on Thursday and was not expected to be resumed until the evening. Members of

Read More »

Central Nervous System Treatment Market Status, Opportunities and COVID Impact Challenges, Share and Trends, Business Status and Future Scope Forecast to 2027

Central Nervous System Treatment Market Projection By Technology, Major key players, Growth, Revenue, CAGR, Regional Analysis Industry Forecast 2021 To 2027 is latest report published on “Global Central Nervous System Treatment Market” by Fortune Business Insights. The global robotaxi market size was USD 89.02 billion in 2021. The global impact of COVID-19 pandemic has been

Read More »

Facebook trumpets massive new supercomputer

Published by Relaxnews Facebook’s parent company Meta announced on Monday it was launching one of the world’s most powerful supercomputers to boost its capacity to process data, despite persistent disputes over privacy and disinformation. The US tech giant said the array of machines could process images and video up to 20 times faster than their

Read More »

Cancer Diagnostics Market 2021

“Cancer Diagnostics Market” report focuses on latest innovative marketing strategies, trends, leading players, supply chain trends, technological innovations, key developments, and future strategies. Cancer Diagnostics market report includes comprehensive details of the key market dynamics along with relevant market segments and sub-segments. Cancer Diagnostics market report has provided a top-to-bottom research on the Cancer Diagnostics

Read More »

Ultrasound Ablators Market Report 2021 : Industry Insights, Estimated Yield, Recent Developments and Forecast to 2027 with Dominant Regions and Countries Data

The global ultrasound ablators market is expected to rise with an impressive CAGR and generate the highest revenue by 2026. Fortune Business Insights™ in its latest report published this information. The report is titled “Ultrasound Ablators Market Size, Share & Industry Analysis, By Type (High-Intensity Focused Ultrasound (Hifu) Ablators, Magnetic Resonance Guided Focused Ultrasound (Mrgfus) Ablators,

Read More »