Luxury Lingerie Market Overview:
The Global Luxury Lingerie Market size is expected to grow from USD 11.65 billion in 2022 to USD 22.87 billion by 2030, at a CAGR of 8.8% during the forecast period (2023-2030).
Luxury lingerie is fashionable and highly alluring undergarments. Luxury lingerie includes products such as bras, knickers and panties, bodysuits, corsets, camisoles, and many other products. They are prepared by using flexible, sheer, stretchy, or decorative materials such as Lycra, silk, polyester, nylon (nylon tricot), satin, lace, and sheer fabric. Certain cotton or synthetic undergarments are also used to design luxury lingerie. Such beautifully designed and attractive innerwear has a positive impact on women’s minds and bodies.
Luxury lingerie can make a woman feel inspired to dress on the outside as well. They are effectively increasing the confidence and self-esteem of women wearing them. When worn, some of the luxury lingerie, such as brassieres and G-strings, seems tight and serves to enhance the contour of the body.
Top Key Players for Luxury Lingerie Market:
Victoria’s Secret, LaSenza, Maniform, Fruit of the Loom, Agent Provocateur, Honey Birdette, La Perla, Fleur du Mal, Coco de Mer, Cosabella, Jockey, Savage & Fenty, MarieMur, Third Love, Adore Me, Enamor, Calvin Klein, Lounge Lingerie, and other major players.
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The report summarizes all the information collected and serves the customer’s requirements. However, these market analyses help in understanding market growth at both global and regional levels. For market data analysis, we have market panorama tools such as Market Dynamics, Competitor Analysis, PESTEL Analysis, SWOT Analysis, Porter Five Forces Analysis, Value Chain Analysis, Technology Roadmap and Evolution, Regulatory Framework, Price Trend Analysis, Patent Analysis, Covid-19 Impact Analysis, Russia-Ukraine War Impact and others.
Market Dynamics and Factors for Luxury Lingerie Market:
Drivers:
An Upsurge in Working Women Population and Preference for Fashionable Apparels
The increasing working-women population has thoroughly improved consumers’ per capita disposable income, which has further influenced spending behavior. As the women population is inclined more toward being independent, there has been observed a surge in them to live a standard lifestyle. Also, the working women population has interestingly become more conscious about their cleanliness, looks, and level of life, thus gravitating toward more comfortable and luxurious lingerie products. There has been a rapid growth in the sales of luxury lingerie around the globe as women’s purchasing power has widely increased.
Opportunities:
Social Media Influence and Introduction of Innovative Products
Social media offers a potential growth opportunity for product launches and branding to bridge the gap between consumers & marketers. The wide adoption of social media trends by the women population has transformed the business environment, generating profitable opportunities for key manufacturers. The social media influencers create and post blogs on social networking sites such as Instagram, Twitter, Facebook, and YouTube that boost luxury lingerie sales worldwide. Manufacturers also use social media sites for promoting their brand and build relationships with their key customers by offering exclusive offers.
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Segmentation Analysis of the Luxury Lingerie Market:
By Type, the Bra segment holds the major share of the luxury lingerie market worldwide. Bras are significant in allowing the wearer to express their personality, as they contribute to the final breast shape. They also help contour visibility through outer clothing that constructs a social identity.
By Distribution Channel, the online segment accounted for the rapid growth of the luxury lingerie market all across the world. The E-commerce sector has been a boon for the growth of this segment. Considering the awkwardness most women feel while purchasing luxury lingerie from a retail store, coupled with the presence of salesmen, the online distribution channel proves to be a much better way to buy these products.
By Type
- Bra
- Knickers & Panties
- Camisole
- Shape Wear
- Others
By Distribution Channel
- Online
- Offline
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Regional Analysis of the Luxury Lingerie Market:
North America dominates the luxury lingerie market owing to the growing fashion trends, high disposable incomes, high demand for premium and luxury brands, as well as the presence of prominent players in this region. The expanding luxury lingerie product portfolio of key companies in this region is one of the most remarkable growth factors cushioning the market. Major manufacturers of luxury lingerie have interestingly increased their focus on designing high-quality and premium products for each shape and size. High preference for premium lingerie has also contributed to the increased growth of the regional market.
By Regional Outlook
- North America (U.S., Canada, Mexico)
- Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
- Western Europe (Germany, U.K., France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
- Asia-Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
- Middle East & Africa (Turkey, Saudi Arabia, Bahrain, Kuwait, Qatar, UAE, Israel, South Africa)
- South America (Brazil, Argentina, Rest of SA)
Key Industry Development:
In May 2022, Victoria’s Secret & Co. launched VS&Co-Lab, an inclusive shopping experience for all customers. This curated digital platform connects the modern consumer with unique brands, bringing their stories and their intimates, lifestyle, and swimwear products to the forefront. VS&Co-Lab was launched as a new section on VictoriasSecret.com, where it showcases brands that align with its values of innovation and inclusivity.
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