Kombucha Tea Market Witness a Spike in Growth Pace Recent Improvements in Pricing Models: FMI

By 2032, the global kombucha tea market is expected to grow at a CAGR of 12.3%, with a market value of USD 5,234.6 million. The increased demand for convenience packaging is one of the key reasons driving the worldwide kombucha tea market. The demand for on-the-go food items has grown as a result of busy lifestyles and time restrictions all around the world. This is driving up sales of kombucha tea, which is small enough to carry in one’s pocket. To take advantage of this, major manufacturers are including appealing packaging that extends the shelf life of kombucha tea storage.

Kombucha tea manufacturers are also always coming up with new flavour combinations for their customers. The kombucha tea innovation is done to meet consumer demand for a healthy and nutritious drink without compromising the flavor, taste, texture, and nutritional properties of the product.

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Takeaways from the Market Research

  1. During the forecast period, organic kombucha tea is expected to rise at a lucrative 13.8 percent CAGR.
  2. By 2032, the kombucha tea market in North America is predicted to lead the global market, with a share of roughly 24.1 percent.
  3. Modern trade is predicted to have a major share of sales channels in 2022.
  4. During the projected period, online retail stores are expected to increase at a significant rate.
  5. Green tea is predicted to lead the global market in 2022 in terms of product type.
  6. During the projected period, black kombucha tea is expected to increase at a quick rate.

“Manufacturers of kombucha tea are focusing on increasing product transparency. They are also putting together dedicated teams to devise legal marketing strategies to ensure proper kombucha tea representation to woo consumers.” says a Future Market Insights analyst.

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Competitive Landscape

Kombucha tea manufacturers are introducing new products to cater to consumers’ diverse preferences and tastes.  Kombucha tea market trends such as changing consumer preferences toward non-alcoholic beverages and increased consumption of healthier beverages, key players are focusing on expanding their product portfolio.

Explore More Valuable Insights

Future Market Insights, in its new report, offers an impartial analysis of the global kombucha tea market, presenting historical data (2017-2021) and estimation statistics for the forecast period of 2022-2032.

Kombucha Tea Market by Category

By Nature:

  • Organic
  • Conventional

By Product Type:

  • Green Tea
  • Black Tea
  • Oolong Tea
  • Others

By Flavor Type:

  • Regular/Unflavored
  • Flavored

By Sales Channel:

  • Modern Trade
  • Convenience Stores
  • Traditional Grocery Stores
  • Specialty Stores
  • Online Retail Stores
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa


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