The global kombucha market is expected to grow at a CAGR of 15.3 percent from 2022 to 2032, from USD 575.6 million in 2022 to USD 2,380.4 million in 2032. By 2032, the industry is expected to provide an absolute $ potential of around USD 1,804.8 million globally.
Beverage companies from all over the world are attempting to cash in on the kombucha boom. They’re releasing new kombucha-based drinks that make big promises about their health advantages. The increased customer appetite for functional beverages has aided the success of kombucha companies. Except for mixed clinical evidence on kombucha benefits, it appears that the market has less roadblocks.
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Whatever the case may be, kombucha has seen a stratospheric growth in popularity in developed economies over the previous decade. Demand for kombucha is expected to soar after economies recover from the coronavirus crisis, according to the success of health-focused marketing initiatives.
The FMI study goes further into the current dynamics in order to provide useful information on the kombucha market. Here are a few examples:
- Kombucha comes in a wide variety of flavours, from berries to herbs and spices. The segment of herbs and spices is predicted to grow at a rate of 18 percent over the projection period.
- North America and Europe are projected to continue to be the leading kombucha markets. Collaborations between well-known kombucha companies and local eateries and cafés will give the market a boost in these areas.
- The growth of organic retail stores is good news for the kombucha industry. Flavored kombucha is frequently one of the best-selling items in these establishments.
- Consumers’ increased focus on health and wellbeing as a result of the COVID-19 outbreak will help the market grow in the future years.
Segmentation of the market
The worldwide kombucha market is divided in great detail to cover every element of the industry and provide readers with comprehensive market intelligence.
- Herbs & Spices
- Coconut & Mangoes
- Food and Drink Specialty Store
- Convenience Store
- Online Retail
- Glass Bottles
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Sales of Kombucha, which is touted for its numerous health benefits, are expected to skyrocket.
The growing desire for healthier alternatives to carbonated beverages is fueling the worldwide kombucha market’s success. Consumers are more knowledgeable than ever before as a result of the enormous epidemic of the new coronavirus and simple access to information. According to data from Tastewise, an AI-powered food intelligence startup, mentions of “immunity” in food searches increased by a whopping 27 percent between February 2019 and March 2020. Since the commencement of COVID-19, kombucha has been one of the food goods that has seen a surge in popularity. The growing trend toward organic food consumption bodes well for the kombucha business.
Who is winning?
The kombucha market is a consolidated one, with 50% to 60% of its share belonging to a handful of companies. Although several aspiring manufacturers have mushroomed around the world, lion’s share of the market remains with top manufacturers, mostly belonging from the U.S. In order to make their presence felt, a majority of companies are focusing on advertising. Bold claims with regards to the health benefits of fermented tea and marketing their brands as miracle elixir are common strategies followed especially by local manufacturers to strengthen their foothold in the market. Other than this, leading brands are focusing on product launches and expansion to drive their sales.
- For instance, Starbucks Corporation began offering kombucha under its brand Evolution Juice, starting 2018.
- In 2018, RISE Kombucha ventured into expanding its market across the U.S.
Get Valuable Insights into Kombucha Market
Future Market Insights, in its new report, presents an unbiased analysis of the global kombucha market, covering historical demand data and forecast figures for the period between 2020 and 2030. The study divulges compelling insights into growth witnessed in the market. In terms of flavour, the market can be segmented into regular, herbs & spices, berries, citrus, apple, coconut & mangoes, flowers, and others. Based on sales channel the market can be segmented into food and drink specialty stores, hypermarkets/ supermarkets, convenience stores, and online retail. In terms of packaging the market can be bifurcated into glass bottles and cans. Regionally, the market covers North America, Latin America, Europe, Japan, Asia Pacific excluding Japan, and the Middle East and Africa.
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