The global internet protocol television market size to be valued at USD 67.6 billion by 2027 and is expected to grow at a compound annual growth rate (CAGR) of 7.1% during the forecast period.
The rising trend of viewing content via the internet and the continuous price reduction of bundled packages is expected to increase the subscriber base. IPTV’s virtue of flexible deployment, interactive and interoperable user interface, and highly personalization ability offers lucrative prospects to the market growth. Furthermore, the ability of this broadcast network to permit the deployment of one application program by multiple users in a single service network enhances the usability and functionality of the technology.
Technological developments have led to increasing the number of subscribers for IPTV, and there is a need for HD channels and video on demand. Subscription numbers are also growing owing to new market expansion. Increasing penetration of Internet-based streaming services is expected to drive the market.The companies are offering complex deliverables in combination with OTT, Video Calling/conferencing, smart home, and video-games. Such lucrative strategies adopted by the companies are attracting clients, and the number of subscribers is increasing, driving the IPTV market growth.
Service providers are offering triple-play bundled package services, including voice, video, and data, in one single access subscription, that has resulted in attracting a large customer base. Service providers are making significant investments in delivering and marketing triple-play services, with a large amount spent on their delivery infrastructure as well. Moreover, customers are trying to create a customized package as per their requirements, as the customers are not impressed with the current deals the providers are offering. Therefore, service providers such as MatrixStream Technologies, Inc., and AT&T, Inc. are offering customized solutions after reviewing the customer requirements, thereby helping them increase their subscriber portfolio.
The transition from legacy broadcasting methodologies to broadband internet protocol is also offering significant prospects to industry growth. The internet-based content delivery system facilitates a more straightforward and more effective distribution of content for providers, thus leading to incremental adoption of IPTV services. Additionally, a rising trend amongst telecom operators to deliver integrated services with internet packages is providing an impetus to industry growth. Telecom companies are also increasingly leveraging IPTV technology to transform into Complement Digital Service Providers (CDSP), owing to growing developments in internet infrastructure.
The integration of cloud technology offers growth opportunities for the industry. Leveraging cloud technology enables efficient statistical multiplexing, which offers cost-saving capabilities due to network virtualization features. The use of cloud technology for content delivery also allows service providers to lower costs related to storage and distribution content, which enables them to reduce the cost of service as well as ensure efficient profit generation.
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Global Internet Protocol Television (IPTV) Market: Major Players
Tripleplay Services Ltd.
Ericsson AB
Akamai Technologies
AT&T Inc.
Moftak Solutions
Cisco Systems, Inc.
Huawei Technologies Co., Ltd.
Verizon Communications
Sterlitetech.com
Global Internet Protocol Television (IPTV) Market: By Types
Live
On-Demand
Global Internet Protocol Television (IPTV) Market: By Applications
Residential Customers
Enterprise Customers
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