Global Internet of Things (IoT) in retail report from Global Insight Services is the single authoritative source of intelligence on Internet of Things (IoT) in retail market. The report will provide you with analysis of impact of latest market disruptions such as Russia-Ukraine war and Covid-19 on the market. Report provides qualitative analysis of the market using various frameworks such as Porters’ and PESTLE analysis. Report includes in-depth segmentation and market size data by categories, product types, applications, and geographies. Report also includes comprehensive analysis of key issues, trends and drivers, restraints and challenges, competitive landscape, as well as recent events such as M&A activities in the market.
The Internet of Things (IoT) in retail refers to the use of internet-connected devices to track and manage inventory, store data, and provide customer service in retail environments. IoT devices can include anything from sensors and beacons to mobile devices and point-of-sale (POS) systems. Retailers can use IoT data to improve store operations, track customer behavior, and personalize the shopping experience.
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Market Segments
The Internet of Things in retail market is segmented by platform, hardware, service, application and region. By platform, the market is divided into device management and application enablement. Based on hardware it is segmented into beacon, sensors, gateway, radio-frequency identification. On the basis of service it is bifurcated into professional services, consulting, system integration and deployment. Region-wise, the market is divided into North America, Europe, Asia-Pacific, and the Rest of the World.
Key Players
The Internet of Things in retail market includes players such as Cisco, IBM, Intel, Microsoft, PTC, Huawei, Sierra Wireless, AWS, SAP and Software AG.
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Key Drivers
The key drivers of the Internet of Things in the retail market are the increasing demand for personalized shopping experiences, the need for real-time inventory management, and the need for better customer engagement.
The increasing demand for personalized shopping experiences is driven by consumers who want to have a more personalized and convenient shopping experience.
The need for real-time inventory management is driven by the retailers who want to be able to manage their inventory in real-time and be able to respond to the changing needs of the consumers.
The need for better customer engagement is driven by the need for the retailers to connect with their customers on a more personal level and to understand their needs better.
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