So, it’s already such a major challenge trying to get potential customers to know you exist online. This isn’t just about the short attention spans that everyone has; it goes beyond that, too. There are thousands, probably millions, of businesses online that are constantly producing ads and content, hoping to get some sales. While yes, it’s still the same when it comes to in-person, it doesn’t seem as bad. There’s less competition than there is online.
Whether you’re trying to run a successful retail business, restaurant, or just about any business that welcomes walk-ins, here’s everything that you need to know about getting drivers tempted to choose your business when they’re out and about.
Start-Off with Eye-Catching Signage
Do signs still work in the modern day? If they work online, you can count on them working offline, too! Your signage is your business’s first impression, so make it count. Invest in eye-catching and well-designed signs that reflect your brand’s personality. Use vibrant colors, bold fonts, and creative imagery to stand out and make your business memorable.
How’s Your Location?
When it comes to tempting drivers, you’re going to have to be fairly close to a busy road. If your business is inside something like a wall, shopping center, or office building (so not a real storefront), then it can be difficult to entice people to pull into your business. So the location is going to matter greatly for this. If you’re in a good location, then take full advantage of this. If you’re not in a good location, then try to move your business if you can to an area with more foot traffic and/or main roads and busy streets.
How’s the Curbside Appeal?
Your business’s exterior should be inviting. Keep the facade clean, well-maintained, and aesthetically pleasing. Use attractive landscaping, outdoor seating, or unique architectural features to catch the eye of passing drivers. But it’s not going to end there. Something you’re going to have little control over. Maybe you aren’t allowed to have an outdoor seating area, especially if you’re just retail.
The same goes for the architecture part. But if you’re able to have some sort of control over your parking lot, then using EverLine Coatings and Services could help a lot. This is mostly due to the fact that a lot of drivers don’t want to park in a parking lot that looks damaged or untrusting.
Consider Throwing an Event
It’s costly, but it just might do the trick! Now, instead of an online event that no one cares about, have an event at your business. Host events or promotions that are unique and attention-grabbing. If a driver sees this, they’re going to want to immediately stop by and see what it is. This could include product launches, themed parties, live music, or other forms of entertainment. If you can do this in your parking lot, then you get bonus points because you’ll grab even more attention. Obviously, you’ll need to promote it outside of your business, but this just helps in general.
