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ValueWalk
ValueWalk
It’s time that small and medium-sized businesses harness the prowess of influencer marketing, and the proof is in the pudding. Q4 2022 hedge fund letters, conferences and more Influencers are bringing the products and services consumers want directly to them, and they have the audience numbers to prove their success. Another survey by proprietary eCommerce platform giant, Shopify, shows that 61% of consumers trust influencers’ recommendations. But why are influencers so successful, and what’s their secret? For starters, influencers have spent years garnering a loyal band of online and social m…