How Kim Kardashian Used Social Media to Build Her Brand

Published by
The Street

By Colette Bennett Kim Kardashian calls social media “the most amazing free focus group.” When it comes to the wildly overpopulated world of social media, a space where billions are waving their hands and hoping to be seen, it can be hard to imagine making an impact. This is one of many reasons Kim Kardashian stands out. With 313 million followers on Instagram and 72.5 million followers on Twitter at last check, the 41-year-old is in the top 10 most followed accounts in the world, frequently amassing thousands of comments on each of her posts. The mother of four has also built an empire that’s…

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