How IoT-Enabled Smart Screens Are Changing The Face Of Retail Media

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Think about walking into a grocery store just five years ago. You’d head to the freezer section, pick up a pint of ice cream, and head home. The whole transaction was pretty simple. It didn’t involve interacting with smart screens at all. Today, you might scroll Instagram and see an ad for a subscription ice cream service. You might tell Alexa to remind you to pick up ice cream after work. Your significant other might text you asking for cookies and cream with chocolate syrup, so instead of just getting a cone for yourself, you decide to take a different route home to pass the grocery store. Q…

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