How Businesses Burn Their Digital Marketing Dollars

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Marketing is a critical part of doing business in the modern business environment. The US Small Business Administration has stated that, “Between March 2019 and March 2020, 1.0 million US establishments opened”. With such a high rate of businesses forming every year it is important to maintain an edge on the competition. Effective and efficient spending on marketing is the best way to maximize the return a business receives on its marketing expenditure. As such it is important not to waste money on marketing by not capitalizing on the leads which this marketing is capable of generating. Digita…

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