High Strength Premixes Sales through Specialty Stores Are Likely To Yield 50% of Total Revenue

The market for high-strength premixes is expected to grow at a CAGR exceeding 5% until 2031. Premix demand is being driven by factors such as the rapid growth of fewer alcoholic drinks, changing lifestyles and drinking habits, as well as the increasing demand from consumers for healthy premixes.

The market intelligence study therefore includes demographics analysis so market players can plan their product and marketing strategy. It offers sales outlook in 20+ countries. It identifies the most lucrative segments to assist companies in creating winning strategies for future.

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Key Takeaways from High-Strength Premixes Market Study

• High-profit margins and presence of a moderate regulatory landscape are encouraging manufacturers to develop innovative flavors of high-strength premixes to capture a larger share of the market
• Spirit based RTD (Ready to Drink) grabs significant share of the overall market and is one of the fastest pockets of growth, showing no signs of slowing down
• Fact.MR opines that increasing awareness about the risk of alcohol consumption, the high price associated with high-strength premixes and drinks, and the enactment of stricter laws on distribution of liquor products, may hamper growth of the high-strength premixes market in APEJ
• To gain a competitive edge over established players, emerging companies are offering their products in cans, which is more preferred by millennials. However, leading players continue to offer their products in glass bottles for increasing shelf life of the products.
• In European countries, per capita spending on high strength premixes is relatively high
• Innovative marketing strategies such as online retailing will be beneficial for manufacturers and distributors to expand their global footprint. For instance, in many regions, brands are garnering more consumer traffic through online retailing platforms for enhanced visibility.

Global High-Strength Premixes Market: Segmentation

Segmentation table of the global high-strength premixes market has been provided below on the basis of product, sales channel, and region.

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