Green Tea and Matcha Market: Overview
Green tea is a kind that may be converted into matcha by picking young tea leaves and using granite stones to grind them into a fine green powder. Matcha has a more vibrant green colour than regular green tea because it contains more chlorophyll. Matcha is healthy since it contains a lot of antioxidants. While raising metabolism, burning calories, reducing cholesterol, and lowering blood sugar, it elevates mood. The National Center for Biotechnology Information (NCBI) states that when plants are shaded during their growth stage, the processes of synthesis and accumulation of biologically active chemicals, such as theanine, caffeine, chlorophyll, and other types of catechins, are enhanced. Matcha is the most potent form of green tea, which contains the four main catechins ()-epicatechin ()-epicatechin-3-gallate ()-epigallocatechin, and ()-epigallocatechin-3-gallate.
Because of its distinctive chemical makeup and prized flavour, which set it apart from other tea beverages, it is recognised as the highest quality tea. The health-promoting properties of this food are attributed to its high level of antioxidants and anti-inflammatory substances. According to studies, the high concentration of catechins, a class of phenolic molecule with health-promoting properties, is what gives tea beverages their strong antioxidant potential. The natural antioxidants known as polyphenols, a diverse group of chemicals that account for up to 30% of the dry weight of green tea, are what give green tea its health benefits.
In their investigation, Koláková et al. found that the total matcha tea polyphenol concentration ranged from 169 to 273 mg GAE/g. Nishitani and Sagesaka found that matcha has a lower polyphenol content than other green teas. Later, it was suggested that this finding might be connected to tea plant shadowing, which lessens polyphenol synthesis. However, black tea’s catechin content, which ranges from 0-3.47 mg/g to 5.46-7.44 mg/g in green tea, is significantly lower. According to Jakubczyk et al., matcha green tea has an exceptionally high rutin level in comparison to other teas on the market.
Growing consumer focus on leading a healthy lifestyle and the many health advantages of Matcha tea, which, among other things, helps with weight loss, eases headaches and physical discomfort, lowers cholesterol levels, and lowers the risk of heart attacks. The onset of the COVID-19 pandemic has positively impacted the market. This one stems from the fact that consumers all over the world are looking for foods and beverages that promote health and fitness, such as matcha tea. Due to this increase in matcha tea consumption, the global market has grown throughout the global health emergency. Matcha is made from tench, or shade-ground tea leaves, which are ground into a fine powder in granite stone mills.
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Global Green Tea and Matcha Market: Major Players
Grace Matcha
Frontier Natural Products Co-Op.
Aiya Matcha
Unilever
Arizona Beverage Company
Metropolitan Tea Company
Soar Organics
Encha
Numi Organic Tea
The Coca-Cola Company
Celestial Seasonings
AOI Tea Company
Yogi Tea
Global Green Tea and Matcha Market: Types
Green Tea
Matcha
Global Green Tea and Matcha Market: Applications
Supermarkets and Hypermarkets
Specialty Stores
Convenience Stores
Online Stores
Others
Key Trend:
Matcha tea powder products, particularly tea bags, are in high demand because consumers find them to be the most convenient form for consumption. Matcha tea powder products are the most popular choice among users, with demand for refreshing beverage products growing in an increasing number of workplaces around the world. With regard to various varieties, blends, and pack sizes, consumers are spending a lot on matcha tea powder when purchasing it online. Growing knowledge of the many health advantages of drinking matcha tea to improve memory is one of the factors driving up demand for the good.
In order to increase sales, providers are also developing creative tea concepts, which will likely give clients the chance to thoroughly investigate the corresponding goods and services. For instance, to meet consumer demand and provide cutting-edge products, Tata Consumer Beverages worked with well-known Out of Home Cafes like Starbucks. In emerging or developing nations, there are many chances for producers of matcha tea powder to serve unexplored markets for tea goods.
