Greed, pride and the thrill of the hunt: A journey into Italy’s €60m truffle tourism industry

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Euronews (English)

Looking for inspiration for a dreamy Italian holiday? I recommend digging holes in the dirt. Picture it: you drop your luggage at a five star hotel. You stroll past the sparkling infinity pool with the Alps in the distance. Your hosts, preparing a multi-course dinner, ask how you’d like to spend your afternoon. A cruise on a Vespa or a tour around a wine cellar are on the cards. But you’ve got a job to do first: digging up truffles hidden beneath the property’s 40 hectares. Learning the art of truffle hunting in ItalyHotel Casa di Langa is the world’s first property to have its own truffle con…

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