Voice search is becoming a part of our everyday mobile usage, we utilize it from smart speakers to digital assistant on our mobile phones. According to a report from GlobalWebIndex, which noted that about some 27% of users are now utilizing voice search on mobile devices in one form or the other. That is not all, the sales of AI-powered smart speakers like Google Home is set to see a spike of 50% in 2019 alone. In addition to that, ComScore predicts that in 2020 over 50% of searches will be voice-based. So, voice search is rising fast, what do we need to know about it?
Indeed this indicates a change in trend from typing into our search queries to speaking to it and going by the reports above the use of voice search isn’t slowing down but rather expanding, especially in a less public environment like your vehicles or home, where there is less noise interference.
In response to this, Google recently introduced some exciting new updates to its voice search tools to bring about better adoption among its users, as well as increasing the prospects of voice search queries.
The new updates include the addition of more language options to the voice assistant tools within Google apps, therefore, more users can utilize them within their usual usage flows.
“There are lots of ways the Assistant can help right within some of the apps we use every day. For example, since we launched the Assistant in Google Maps, drivers in the U.S. are getting hands-free help with directions, making calls and listening to music. We’re also seeing more than 15 times the number of queries asking for the Assistant’s help to send messages and read incoming texts out loud compared to before when you could only use your voice for a few things. In the coming weeks, we’ll bring the Assistant to Google Maps in all Assistant phone languages.”
In this aspect, there could a major boost in the adoption of voice assistants among users through the provision of an easy method to access tools while in your private space. However, it is important to note, this could suggest that voice assistants are unlikely to dominate all our search queries rather been used ‘on-the-go’ in situations where your hands are tied up (for instance, while working). In this way, there is a limit in the scope of what is possible using voice assistants, nevertheless, greater adoption in another area, such as smart speakers, will inevitably transcend to those usage habits extending into other areas as more users familiarize with asking for things using voice assistants instead typing them in.
Additionally, Google is making its voice assistant tool inclusive to KaiOS, this will translate speech-to-text in a more suitable way. Google points out that it is most time difficult for users in different areas to type full-text messages, therefore, improving the capability of the assistant in translating voice will enable many people to interact better.
Furthermore, Google is launching its voice assistant in eight India local languages, to aid its usage expansion in India.
“Last summer we announced the launch of the Google Assistant in Marathi and said that seven more Indian languages would follow. Now, all users in India can talk to the Assistant in Marathi, Bengali, Tamil, Telugu, Gujarati, Kannada, Malayalam and Urdu. If you happen to speak one of these languages, give it a shot so we can continue improving the experience. And if you want to change your Assistant’s language on the fly, you can just say, “Ok Google, talk to me in Bengali.”
Reaching out to more users in India, which is the second most populous nation after China, is the golden egg for the tech giant, which makes it even more logical to provide more tools to aid such move into the Indian market.
To end it all, Google also unveils the plan to expand its AI voice assistant tools to its messaging applications, so as to enable users to access info within their messaging apps.
“If you’re chatting with your friends and you need to quickly look something up, your Assistant can help at any point when you’re using Messages. Just long press the Home button with the Messages app open on your phone, and your Assistant will pop up to help.”
As pointed out earlier, the usage of voice assistant is on the rise, the introduction will aid Google to accommodate the growing demand, at the same time increasing potential usage situations. The usage of voice search is expected to become routine, consequently, the wider the area covered by Google the better. It is worth noting again that voice assistant is likely to be limited to our private spaces where there is less noise interference or in a situation where our hands are occupied